If an advertisement runs online and no one sees it, is it still an ad? : empirical generalizations in digital advertising
Stephanie Flosi; Gian Fulgoni; Andrea Vollman
| Year of publication: |
2013
|
|---|---|
| Authors: | Flosi, Stephanie ; Fulgoni, Gian ; Vollman, Andrea |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 53.2013, 2, p. 192-199
|
| Subject: | Online-Marketing | Internet marketing | Werbeplanung | Advertising planning | Nordamerika | North America | Europa | Europe |
| Extent: | graph. Darst., Kt. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009778464