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~isPartOf:"Journal of advertising research"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Hochschulschrift"
~type_genre:"Sammlung"
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Search: subject:"Darstellung"
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Humor
7
Advertising effects
5
Werbewirkung
5
Advertising
4
USA
4
United States
4
Werbung
4
Comparison
2
France
2
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Aufsatz in Zeitschrift
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Berthon, Pierre R.
1
Cruthirds, Kevin W.
1
Djafarova, Elmira
1
Huang, Liang
1
Kim, Yeuseung
1
Laroche, Michel
1
Michel, Géraldine
1
Nepomuceno, Marcelo Vinhal
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Pehlivan, Ekin
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Pitt, Leyland F.
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Richard, Marie-Odile
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Sabri, Ouidade
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Stipp, Horst
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Teixeira, Thales S.
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Wang, Valerie Lynette
1
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Journal of advertising research
Journal of business research : JBR
16
International journal of advertising : the review of marketing communications
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of production research
12
IRZ : Zeitschrift für internationale Rechnungslegung
11
Journal of advertising : official publication of the American Academy of Advertising
11
Psychology & marketing
11
Management decision
10
Qualitative research in organizations and management : an international journal
10
Journal of retailing and consumer services
9
HMD : Praxis der Wirtschaftsinformatik
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
The journal of economic education
7
Tourism management : research, policies, practice
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of marketing communications
6
Journal of promotion management : JPM
6
Qualitative market research : an international journal
6
Technological forecasting & social change : an international journal
6
Academy of Management journal : AMJ
5
International journal of hospitality management
5
International journal of project management : the journal of The International Project Management Association
5
Journal of business and psychology
5
Journal of current issues and research in advertising : JCIRA
5
Journal of knowledge management
5
Knowledge and process management : the journal of corporate transformation ; the official journal of the Institute of Business Process Re-engineering
5
Leadership & organization development journal
5
Measuring business excellence : the journal of organizational performance management
5
Operational research : an international journal
5
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
5
Harvard business review : HBR
4
Health marketing quarterly
4
International journal of contemporary hospitality management
4
International journal of internet marketing and advertising : IJIMA
4
International journal of product development : IJPD
4
International journal of retail & distribution management
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of econometrics
4
Journal of information & knowledge management : JIKM
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ECONIS (ZBW)
7
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7
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7
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date (oldest first)
1
"Enculturated" pleasure : a study in multicultural engagement ; how do Mexican and U.S. consumers respond to humorous advertising differently?
Wang, Valerie Lynette
;
Cruthirds, Kevin W.
;
Wang, Yong Jian
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 320-331
Persistent link: https://www.econbiz.de/10010419812
Saved in:
2
When do advertising parodies hurt? : the power of humor and credibility in viral spoof advertisements
Sabri, Ouidade
;
Michel, Géraldine
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 233-247
Persistent link: https://www.econbiz.de/10010383777
Saved in:
3
What makes people "like" comedic-violence advertisements? : a model for predicting attitude and sharing intention
Kim, Yeuseung
;
Yoon, Hye Jin
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10010383779
Saved in:
4
Optimizing the amount of entertainment in advertising : what's so funny about tracking reactions to humor?
Teixeira, Thales S.
;
Stipp, Horst
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 286-296
Persistent link: https://www.econbiz.de/10010199588
Saved in:
5
What's so funny? : the use of humor in magazine advertising in the United States, China and France
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Huang, Liang
; …
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 404-416
Persistent link: https://www.econbiz.de/10009267460
Saved in:
6
Ad bites : toward a theory of ironic advertising
Pehlivan, Ekin
;
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 417-426
Persistent link: https://www.econbiz.de/10009269505
Saved in:
7
Why do advertisers use puns? : a linguistic perspective
Djafarova, Elmira
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 267-275
Persistent link: https://www.econbiz.de/10003742678
Saved in:
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