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Search: subject:"Consumer behaviour"
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Consumer behaviour
160
Konsumentenverhalten
160
Advertising
60
Werbung
60
Advertising effects
51
Werbewirkung
51
Internet marketing
26
Online-Marketing
26
USA
23
United States
23
Social Web
17
Social web
17
Brand management
16
Markenführung
16
Brand
15
Markenartikel
15
Brand image
12
Markenimage
12
Communication
10
Kommunikation
10
Fernsehwerbung
7
Psychology of advertising
7
Target group
7
Television advertising
7
Werbepsychologie
7
Zielgruppe
7
Confidence
6
Emotion
6
Marketing management
6
Marketingmanagement
6
Vertrauen
6
Viral marketing
6
Virales Marketing
6
Corporate Social Responsibility
5
Corporate social responsibility
5
E-commerce
5
Electronic Commerce
5
Gender
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Geschlecht
5
Jugendliche
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Ford, John B.
5
Dahlén, Micael
4
Kennedy, Rachel
4
Campbell, Colin L.
3
Carlson, Les
3
Chang, Chun-Tuan
3
Krishen, Anjala S.
3
LaTour, Michael S.
3
Scheinbaum, Angeline Close
3
Sorensen, Herb
3
Betts, Kevin R.
2
Bogomolova, Svetlana
2
Farrell, Justine Rapp
2
Hartnett, Nicole
2
Johnson, Mihaela
2
Keller, Ed
2
LaTour, Kathryn A.
2
Lee, Yoon-Joo
2
Muzellec, Laurent
2
Nataraajan, Rajan
2
O'Donoghue, Amie C.
2
Pichierri, Marco
2
Pino, Giovanni
2
Pounders, Kathrynn
2
Romaniuk, Jenni
2
Rosengren, Sara
2
Sands, Sean
2
Sharp, Byron
2
Singh, Nitish
2
Smit, Edith G.
2
Spielmann, Nathalie
2
Abitbol, Alan
1
Abrantes-Braga, Farah Diba
1
Adil, Safaa
1
Akaka, Melissa Archpru
1
Al-Shuaili, Ahmed Hamed
1
Allsop, Dee T.
1
Alpert, Frank
1
Ambika, Anupama
1
Azemi, Yllka
1
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Journal of advertising research
Journal of retailing and consumer services
1,931
Journal of business research : JBR
1,897
International journal of consumer studies
759
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
499
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
SpringerLink / Bücher
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
313
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
296
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Cogent business & management
285
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
160
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11
If I understand why a product looks weird, will I buy it? : how reducing causal uncertainty about ugly goods can increase purchase intentions
Minton, Elizabeth A.
;
Spielmann, Nathalie
;
Gomez, Pierrick
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 402-417
Persistent link: https://www.econbiz.de/10014445904
Saved in:
12
Beyond the targeted customer : spillover effect through social influence : consumers with weak ties are more effective targets in social advertising
Wang, Zhen-Zhen
;
Zhu, Zhihua
;
Xu, Xiaoke
;
Chao, Naipeng
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10014375169
Saved in:
13
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
14
Advertising eco-friendly behavior to young adults : "sweat" or "do good"? : how young men and women respond to physical activity- versus caring-oriented appeals
Praxmarer-Carus, Sandra
;
Gathen, Constanze
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 255-273
Persistent link: https://www.econbiz.de/10014375186
Saved in:
15
Do consumers prefer sad faces on eco-friendly products? : how facial expressions on green products in advertisements influence purchase intentions
Zhang, Ke
;
Wang, Siqi
;
Yang, Huan
;
Chen, Long
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 274-289
Persistent link: https://www.econbiz.de/10014375188
Saved in:
16
When and why are consumers willing to help for-profit companies in distress? : the corporate vulnerability appeal: conditions that drive its effectiveness
Barros, Lucia Salmonson Guimarães
;
Abrantes-Braga, …
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 290-308
Persistent link: https://www.econbiz.de/10014375191
Saved in:
17
Disruptive versus nondisruptive advertising in online streaming video services : how does advertisement placement affect consumer perceptions and ad effectiveness?
Christy, Katheryn R.
;
Mi, Ranran Z.
;
Tao, Ran
;
Lu, Linqi
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014317748
Saved in:
18
The advertisement puts me down, but I like it : examining an emerging type of audience-targeted negative advertisement
Sun, Hongjie
;
Luo, Yong
;
Liu, Feifei
;
Lowe, Ben
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 160-171
Persistent link: https://www.econbiz.de/10014317775
Saved in:
19
The stories you tell : crafting managerially relevant articles based on qualitative research
Akaka, Melissa Archpru
;
Schau, Hope Jensen
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10014317790
Saved in:
20
Why casting older female models is good for advertising : the positive effects of challenging the underrepresentation of older women in ads
Berg, Hanna
;
Liljedal, Karina T.
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014283824
Saved in:
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