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~isPartOf:"Journal of business economics : JBE"
~isPartOf:"The service industries journal"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Relationship marketing"
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Search: subject_exact:"Kundenbindungsprogramm"
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Relationship marketing
Kundenbindungsprogramm
14
Loyalty program
14
Beziehungsmarketing
12
Consumer behaviour
10
Konsumentenverhalten
10
Customer satisfaction
6
Kundenzufriedenheit
6
Customer retention
3
Kundenbindung
3
Dienstleistungsqualität
2
Hotel industry
2
Hotellerie
2
Service quality
2
customer demotion
2
customer loyalty
2
Anreiz
1
Arbeitsethik
1
Association rule mining
1
Brand image
1
Clustering
1
Competition
1
Competitiveness
1
Confidence
1
Coopetition
1
Credit card
1
Cross-category purchases
1
Customer loyalty
1
Customer relationship management
1
Customized coupons
1
Data Mining
1
Data mining
1
Desire for retaliation
1
Destination management
1
Destinationsmanagement
1
Deutschland
1
Direct marketing
1
Direktmarketing
1
Double deviation
1
E-referral incentive programs
1
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10
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2
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Almeida Santana, Arminda
1
Baker, Melissa A.
1
Berlo, Geert van
1
Blazevic, Vera
1
Bloemer, Johanna M.
1
Chan, Haksin
1
Cui, Yuanyuan
1
Fu, Xiaorong
1
Gruber, Kathrin
1
Ha, Sejin
1
Helm, Roland
1
Hornik, Kurt
1
Huber, Frank
1
Hwang, Jinsoo
1
Kim, Jungkeun
1
Komppula, Raija
1
Lee, Jin-soo
1
Legendre, Tiffany S.
1
Ludl, Michaela
1
March, Nicolas
1
Matthes, Isabel
1
Meyer, Ralf
1
Moreno Gil, Sergio
1
Murphy, Jamie
1
Pang, Jing
1
Pesonen, Juho
1
Rabbanee, Fazlul K.
1
Ramaseshan, B.
1
Reutterer, Thomas
1
Stein, Alisha
1
Stoel, Leslie
1
Vollhardt, Kai
1
Yang, Morgan X.
1
Yu, Irina Y.
1
Zeng, Kevin J.
1
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Journal of business economics : JBE
The service industries journal
Tourism management : research, policies, practice
Journal of retailing and consumer services
22
Journal of business research : JBR
19
International journal of hospitality management
13
Journal of the Academy of Marketing Science
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
The journal of services marketing
8
Journal of travel and tourism marketing
7
European journal of marketing : EJM
6
Journal of hospitality marketing & management
6
Journal of retailing
6
Marketing letters : a journal of research in marketing
6
International journal of contemporary hospitality management
5
International journal of retail & distribution management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing research : JMR
4
SpringerLink / Bücher
4
The Cornell hospitality quarterly
4
The international review of retail, distribution and consumer research
4
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
3
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of financial services marketing : JFSM
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Administrative Sciences : open access journal
2
Asia Pacific journal of marketing and logistics
2
Central European business review : CEBR
2
Dissertation Series CentER
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
European journal of marketing
2
European journal of operational research : EJOR
2
Gabler Edition Wissenschaft
2
Handbuch Kundenbindungsmanagement
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business innovation and research
2
International journal of electronic customer relationship management : IJECRM
2
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ECONIS (ZBW)
12
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1
Credit card churning customers, endowed loyalty, and protestant work ethic
Legendre, Tiffany S.
;
Baker, Melissa A.
- In:
The service industries journal
44
(
2024
)
1/2
,
pp. 22-44
Persistent link: https://www.econbiz.de/10014450258
Saved in:
2
Effect of e-referral incentive programs on referrer loyalty on social platforms
Fu, Xiaorong
;
Pang, Jing
- In:
The service industries journal
42
(
2022
)
15/16
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10013466628
Saved in:
3
Communication strategies for multi-tier loyalty programs : the role of progress framing
Zeng, Kevin J.
;
Yu, Irina Y.
;
Yang, Morgan X.
;
Chan, Haksin
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013271589
Saved in:
4
Does love become hate or forgiveness after a double deviation? : the case of hotel loyalty program members
Lee, Jin-soo
;
Kim, Jungkeun
;
Hwang, Jinsoo
;
Cui, Yuanyuan
- In:
Tourism management : research, policies, practice
84
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012494600
Saved in:
5
Plastic loyalty : investigating loyalty card programs for a Finnish hotel chain
Pesonen, Juho
;
Komppula, Raija
;
Murphy, Jamie
- In:
Tourism management : research, policies, practice
73
(
2019
),
pp. 115-122
Persistent link: https://www.econbiz.de/10012004907
Saved in:
6
Understanding tourism loyalty : horizontal vs. destination loyalty
Almeida Santana, Arminda
;
Moreno Gil, Sergio
- In:
Tourism management : research, policies, practice
65
(
2018
),
pp. 245-255
Persistent link: https://www.econbiz.de/10011775149
Saved in:
7
A data mining framework for targeted category promotions
Reutterer, Thomas
;
Hornik, Kurt
;
March, Nicolas
; …
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 337-358
Persistent link: https://www.econbiz.de/10011707346
Saved in:
8
Status demotion in hierarchical loyalty programs : effects of payment source
Ramaseshan, B.
;
Stein, Alisha
;
Rabbanee, Fazlul K.
- In:
The service industries journal
36
(
2016
)
9/10
,
pp. 375-395
Persistent link: https://www.econbiz.de/10011579171
Saved in:
9
Customer demotion in hierarchical loyalty programmes
Berlo, Geert van
;
Bloemer, Johanna M.
;
Blazevic, Vera
- In:
The service industries journal
34
(
2014
)
11/12
,
pp. 922-937
Persistent link: https://www.econbiz.de/10010394602
Saved in:
10
Designing loyalty programs that matter to customers
Ha, Sejin
;
Stoel, Leslie
- In:
The service industries journal
34
(
2014
)
6
,
pp. 495-514
Persistent link: https://www.econbiz.de/10010379347
Saved in:
1
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