Customer demotion in hierarchical loyalty programmes
Geert van Berlo, Josée Bloemer and Vera Blazevic
| Year of publication: |
2014
|
|---|---|
| Authors: | Berlo, Geert van ; Bloemer, Johanna M. ; Blazevic, Vera |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 34.2014, 11/12, p. 922-937
|
| Subject: | loyalty programmes | customer demotion | locus of causality | relationship marketing | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010394602