How does power distance belief impact consumers' responses to demotion in hierarchical loyalty programs? : the dual processes of monetary and psychological losses
Huachao Gao, Yinlong Zhang
| Year of publication: |
2022
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|---|---|
| Authors: | Gao, Huachao ; Zhang, Yinlong |
| Subject: | Customer demotion | Loyalty | Monetary and psychological losses | Power distance belief | Self-threat | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-021-00825-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013389439