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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing analytics : JMA"
~subject:"Brand image"
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Search: subject_exact:"Kundenwert"
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Brand image
Customer value
100
Kundenwert
100
Beziehungsmarketing
64
Relationship marketing
64
Consumer behaviour
38
Konsumentenverhalten
38
Betriebliche Wertschöpfung
32
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21
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Intaka Piriyakul
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Journal of business ethics : JOBE
Journal of business research : JBR
Journal of marketing analytics : JMA
The journal of product & brand management
8
The journal of brand management : an international journal
4
Asia Pacific journal of marketing and logistics
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of hospitality management
3
Journal of retailing and consumer services
3
Cogent business & management
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of consumer behaviour : an international research review
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Technological forecasting & social change : an international journal
2
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
2
Academia : revista Latinoamericana de administración
1
Australasian marketing journal
1
Business-to-business brand management : theory, research and executive case study exercises
1
Customer Relationship Management : the ultimate guide to efficient use of CRM
1
Decision
1
European journal of marketing : EJM
1
European management journal
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Global business and finance review
1
Handbook of research on customer equity in marketing
1
Handbook of research on retailer-consumer relationship development
1
Innovative Markenführung und -implementierung
1
International advances in economic research : IAER ; an official publication of the International Atlantic Economic Society
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of arts management
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International journal of business environment : IJBE
1
International journal of business excellence
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International journal of consumer studies
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International journal of economic research
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International journal of electronic customer relationship management : IJECRM
1
International journal of entrepreneurship and small business
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International journal of market research
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International journal of services and operations management
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Inventi impact: retailing & consumer services
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ECONIS (ZBW)
11
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1
The moderating effect of influencer on the causal map of mutual information, coproducer and customer value : a thematic analysis of messages posted by brand communities
Intaka Piriyakul
;
Rapepun Piriyakul
- In:
Journal of marketing analytics : JMA
10
(
2022
)
2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10013258519
Saved in:
2
Brand antiquity and value perception : are customers willing to pay higher prices for older brands?
Baumert, Thomas
;
Obesso, María Mercedes de
- In:
Journal of business research : JBR
123
(
2021
),
pp. 241-254
Persistent link: https://www.econbiz.de/10012430496
Saved in:
3
A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei
;
Yuan, Chunlin
;
Kim, Juran
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
Saved in:
4
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
5
The role of pre-consumption experience in perceived value of retailer brands : consumers' experience from emerging markets
Jiang, Kai
;
Luk, Sherriff Ting-kwong
;
Cardinali, Silvio
- In:
Journal of business research : JBR
86
(
2018
),
pp. 374-385
Persistent link: https://www.econbiz.de/10011855363
Saved in:
6
Mediational role of perceived personal legacy value between consumer agentic generativity and attitudes/buying intentions toward luxury brands
Lacroix, Caroline
;
Jolibert, Alain
- In:
Journal of business research : JBR
77
(
2017
),
pp. 203-211
Persistent link: https://www.econbiz.de/10011729927
Saved in:
7
Constructing brand value proposition statements : a systematic literature review
Goldring, Deborah
- In:
Journal of marketing analytics : JMA
5
(
2017
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10011747173
Saved in:
8
Are Super Bowl ads a super waste of money? : examining the intermediary roles of customer-based brand equity and customer equity effects
Raithel, Sascha
;
Taylor, Charles Raymond
;
Hock, Stefan J.
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3788-3794
Persistent link: https://www.econbiz.de/10011515263
Saved in:
9
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
10
The moderating effect of individual level collectivist values on brand loyalty
Thompson, Frauke Mattison
;
Newman, Alexander
;
Liu, Martin
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2437-2446
Persistent link: https://www.econbiz.de/10010402781
Saved in:
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