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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Balaji, M. S."
~person:"Kumar, Satish"
~subject:"Bibliometric research"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
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Bibliometric research
Virales Marketing
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8
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Balaji, M. S.
Kumar, Satish
Filieri, Raffaele
4
Ranaweera, Chatura
4
Azer, Jaylan
3
Chatzipanagiotou, Kalliopi
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Donthu, Naveen
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Journal of business ethics : JOBE
Journal of business research : JBR
Electronic commerce research
1
European journal of marketing : EJM
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of internet commerce
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
1
Psychology & marketing
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The service industries journal
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
7
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1
Detecting fake reviews through topic modelling
Birim, Şule Öztürk
;
Kazancoglu, Ipek
;
Mangla, Sachin …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 884-900
Persistent link: https://www.econbiz.de/10013325724
Saved in:
2
Effectiveness of product recommendation framing on online retail platforms
Zhang, Junhui
;
Balaji, M. S.
;
Luo, Jun
;
Jha, Subhash
- In:
Journal of business research : JBR
153
(
2022
),
pp. 185-197
Persistent link: https://www.econbiz.de/10013534007
Saved in:
3
Guidelines for advancing theory and practice through bibliometric research
Mukherjee, Debmalya
;
Lim, Weng Marc
;
Kumar, Satish
; …
- In:
Journal of business research : JBR
148
(
2022
),
pp. 101-115
Persistent link: https://www.econbiz.de/10013325455
Saved in:
4
Mapping the electronic word-of-mouth (eWOM) research : a systematic review and bibliometric analysis
Donthu, Naveen
;
Kumar, Satish
;
Pandey, Neeraj
;
Pandey, …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 758-773
Persistent link: https://www.econbiz.de/10012648016
Saved in:
5
Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
Saved in:
6
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
7
Language divergence in service encounters : revisiting its influence on word-of-mouth
Balaji, M. S.
;
Roy, Sanjit
;
Lassar, Walfried M.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 210-213
Persistent link: https://www.econbiz.de/10011645579
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