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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Brand image"
~subject:"Stakeholder"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Brand image
Stakeholder
Consumer behaviour
2,151
Konsumentenverhalten
2,151
Corporate social responsibility
1,716
Corporate Social Responsibility
1,707
Business ethics
1,589
Unternehmensethik
1,584
Ethics
1,072
Ethik
1,003
Innovation
882
Firm performance
878
Unternehmenserfolg
876
USA
779
United States
779
Relationship marketing
677
Beziehungsmarketing
675
Theory
644
Theorie
639
Managers
617
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612
Brand management
607
Markenführung
606
Innovation management
565
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564
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537
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524
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511
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463
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450
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433
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433
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412
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1,021
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14
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Diamantopoulos, Adamantios
12
Foroudi, Pantea
8
Gupta, Suraksha
7
Valette-Florence, Pierre
7
Melewar, T. C.
6
Swaen, Valérie
6
Wallpach, Sylvia von
6
Arenas, Daniel
5
Arslanagic-Kalajdzic, Maja
5
Bigné Alcañiz, J. Enrique
5
Fassin, Yves
5
Freeman, R. Edward
5
Iglesias, Oriol
5
Markovic, Stefan
5
Merchant, Altaf
5
Michel, Géraldine
5
Veloutsou, Cleopatra
5
Aiello, Gaetano
4
Bartikowski, Boris
4
Christodoulides, George
4
Davvetas, Vasileios
4
Dennis, Charles
4
Dutta, Sujay
4
Ekinci, Yuksel
4
Foroudi, Mohammad Mahdi
4
Grohs, Reinhard
4
Guzman, Francisco
4
Japutra, Arnold
4
Ko, Eunju
4
Kornum, Niels
4
Lindgreen, Adam
4
Mühlbacher, Hans
4
Ozdemir, Sena
4
Pantano, Eleonora
4
Sachs, Sybille
4
Singh, Jatinder Jit
4
Teng, Lefa
4
Voyer, Benjamin G.
4
Augusto, Mário Gomes
3
Badrinarayanan, Vishag
3
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Journal of business ethics : JOBE
Journal of business research : JBR
The journal of brand management : an international journal
349
The journal of product & brand management
307
Journal of retailing and consumer services
247
Corporate social responsibility and environmental management
183
Business strategy and the environment
174
Tourism management : research, policies, practice
163
Psychology & marketing
140
European journal of marketing : EJM
114
Journal of travel and tourism marketing
112
Asia Pacific journal of marketing and logistics
109
International journal of hospitality management
104
Journal of marketing communications
103
Industrial marketing management : the international journal for industrial and high-tech firms
100
Business & society
94
Marketing intelligence & planning
89
International journal of project management : the journal of The International Project Management Association
85
Technological forecasting & social change : an international journal
84
Cogent business & management
82
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
76
Journal of international consumer marketing
73
Journal of strategic marketing
72
The journal of consumer marketing
72
Tourism management perspectives : TMP
72
Journal of marketing management : MM
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Journal of the Academy of Marketing Science
68
International marketing review
66
Journal of global marketing
63
Journal of marketing
63
Journal of business ethics : JBE
60
Marketing letters : a journal of research in marketing
60
Journal of fashion marketing and management
59
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
The IUP journal of brand management : IJBRM
54
Journal of promotion management : innovations in planning and applied research
53
Journal of promotion management : JPM
52
Tourism analysis : an interdisciplinary tourism & hospitality journal
52
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ECONIS (ZBW)
1,021
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31
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31
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
32
In consilium apparatus: Artificial intelligence, stakeholder reciprocity, and firm performance
Bosse, Douglas
;
Thompson, Steven
;
Ekman, Peter
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490606
Saved in:
33
The influence of negative emotions on brand trust and intention to share cause-related posts : a neuroscientific study
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229560
Saved in:
34
The influence of sound logo instruments on brand personality perceptions : an investigation of brand ruggedness and sophistication
Puligadda, Sanjay
;
VanBergen, Noah
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534258
Saved in:
35
Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
Saved in:
36
Legitimacy association of an aged brand : shelter for a brand suffering from consumers' perceptions of incompetence
Ryu, Hyerin
;
Jun, Sunkyu
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014434850
Saved in:
37
Luxury consumption and the dark triad of personality
Razmus, Wiktor
;
Czarna, Anna Z.
;
Fortuna, Paweł
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014468540
Saved in:
38
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
39
Measuring brand hate in a cross-cultural context : Emic and Etic scale development and validation
Akrout, Houcine
;
Mrad, Mona
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468640
Saved in:
40
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
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