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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Brand image"
~subject:"Stakeholder"
~type_genre:"Article in journal"
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Brand image
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2,230
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1,720
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1,713
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1,592
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Michel, Géraldine
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Singh, Jatinder Jit
4
Teng, Lefa
4
Voyer, Benjamin G.
4
Vrontis, Demetris
4
Augusto, Mário Gomes
3
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Journal of business ethics : JOBE
Journal of business research : JBR
The journal of brand management : an international journal
356
The journal of product & brand management
307
Journal of retailing and consumer services
247
Corporate social responsibility and environmental management
189
Business strategy and the environment
179
Tourism management : research, policies, practice
163
Psychology & marketing
140
European journal of marketing : EJM
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Journal of travel and tourism marketing
114
Asia Pacific journal of marketing and logistics
108
Journal of marketing communications
106
International journal of hospitality management
104
Industrial marketing management : the international journal for industrial and high-tech firms
101
Business & society
98
Marketing intelligence & planning
97
Journal of strategic marketing
86
Cogent business & management
85
International journal of project management : the journal of The International Project Management Association
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Technological forecasting & social change : an international journal
84
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
83
Journal of international consumer marketing
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Journal of the Academy of Marketing Science
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
73
Tourism management perspectives : TMP
73
The journal of consumer marketing
72
Journal of marketing management : MM
71
International marketing review
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Journal of marketing
65
Journal of business ethics : JBE
64
Journal of global marketing
64
Marketing letters : a journal of research in marketing
60
Journal of fashion marketing and management
59
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
59
Journal of Islamic marketing
55
Journal of promotion management : innovations in planning and applied research
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
The IUP journal of brand management : IJBRM
54
Journal of promotion management : JPM
52
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ECONIS (ZBW)
1,037
Showing
1
-
10
of
1,037
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date (newest first)
date (oldest first)
1
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
2
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
3
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
4
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
5
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
6
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
7
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
8
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
9
Do stakeholders matter in entry mode decisions? : an investigation of international franchise governance mode choice
Bretas, Vanessa P. G.
;
Galetti, Jefferson R. B.
;
Alon, Ilan
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014552108
Saved in:
10
An empirical examination of brand hate influence on negative consumer behaviors through NeWOM intensity : oes consumer personality matter?
Sameeni, Maleeha Shahid
;
Qadeer, Faisal
;
Ahmad, Wasim
; …
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014547899
Saved in:
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