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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of marketing communications"
~language:"eng"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Consumer behaviour
Business ethics
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934
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Vitell, Scott J.
7
Muehling, Darrel D.
6
Van Kenhove, Patrick
6
Chowdhury, Rafi M. M. I.
5
Pelsmacker, Patrick de
5
Singh, Jatinder Jit
5
Um, Nam-Hyun
5
Grohmann, Bianca
4
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4
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Román, Sergio
4
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4
Schultz, Don E.
4
Xie, Guang-Xin
4
Arli, Denni
3
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Bigné Alcañiz, J. Enrique
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Bodur, H. Onur
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De Bock, Tine
3
Dodoo, Naa Amponsah
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Doran, Caroline Josephine
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Gentina, Élodie
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Gruber, Verena
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Iglesias, Oriol
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Kim, Soojin
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Lee, Joonghwa
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Lu, Long-Chuan
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Markovic, Stefan
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Muralidharan, Sidharth
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Nepomuceno, Marcelo Vinhal
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Peloza, John
3
Pentina, Iryna
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Phua, Joe
3
Sierra, Vicenta
3
Varan, Duane
3
Walker, Matthew
3
Zhang, Lixuan
3
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Journal of business ethics : JOBE
Journal of marketing communications
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,892
International journal of consumer studies
754
International journal of hospitality management
723
Psychology & marketing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
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Asia Pacific journal of marketing and logistics
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European journal of marketing : EJM
348
The journal of brand management : an international journal
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of international consumer marketing
312
Journal of travel and tourism marketing
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Journal of marketing management : MM
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Journal of retailing
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International journal of retail & distribution management
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Tourism management : research, policies, practice
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing letters : a journal of research in marketing
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Cogent business & management
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The journal of consumer marketing
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Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
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Journal of marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
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Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
240
Journal of food products marketing
231
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ECONIS (ZBW)
554
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1
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
2
An empirical investigation into the effectiveness of cost transparency : evidence from apparel brands
Tong, Xiao
;
Su, Jin
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 796-821
Persistent link: https://www.econbiz.de/10014529104
Saved in:
3
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
4
Consumer responses to corporate social responsibility communication from stigmatized industries : e-cigarettes and consumers’ use of persuasion knowledge
Abdollahi, Maral
;
Xu, Hao
;
Rim, Hyejoon
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 368-388
Persistent link: https://www.econbiz.de/10014529300
Saved in:
5
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
6
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
7
The effect of involvement on attitude formation and strength in the digital domain
Palla, Polyxeni Jenny
;
Kyriacou, Evdoxia
;
Zarkada, Anna
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 137-160
Persistent link: https://www.econbiz.de/10014232472
Saved in:
8
The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
Saved in:
9
Emotional effects of product form in individualist and collectivist cultures
Amirkhizi, Parisa Jourabchi
;
Pourtalebi, Shahab
; …
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 476-490
Persistent link: https://www.econbiz.de/10014321981
Saved in:
10
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
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