//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Business ethics"
~subject:"Ethik"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Business ethics
Ethik
Consumer behaviour
193
Konsumentenverhalten
193
Internet marketing
120
Online-Marketing
119
Beziehungsmarketing
97
Relationship marketing
97
Advertising effects
83
Werbewirkung
83
USA
81
United States
81
Theory
80
Corporate Social Responsibility
79
Corporate social responsibility
79
Theorie
79
Marketing management
78
Marketingmanagement
78
Advertising
67
Unternehmensethik
67
Werbung
67
Distribution channel
62
Vertriebsweg
62
Brand management
57
Markenführung
57
Viral marketing
55
Virales Marketing
55
Marketing
52
Game theory
49
Spieltheorie
49
Ethics
48
Social Web
48
Social web
48
Lieferantenmanagement
44
Supplier relationship management
44
Preismanagement
41
Pricing strategy
41
Brand image
36
Markenimage
36
Einzelhandel
31
more ...
less ...
Online availability
All
Undetermined
27
Type of publication
All
Article
91
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
92
Aufsatz in Zeitschrift
92
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
92
Author
All
Saini, Amit
3
Singhapakdi, Anusorn
3
Balmer, John M. T.
2
Burnaz, Sebnem
2
Chun, Rosa
2
Iglesias, Oriol
2
Johnson, Jean L.
2
Ki, Eyun-jung
2
Lee, Dong Jin
2
Markovic, Stefan
2
Marta, Janet
2
Martin, Kelly D.
2
McClaren, Nicholas
2
Schwepker, Charles H. <Jr.>
2
Sierra, Vicenta
2
Singh, Jatinder Jit
2
Topcu, Y. Ilker
2
Vitell, Scott J.
2
Zhu, Yunxia
2
Aali, Abdulrahman Yousef al-
1
Adam, Stewart
1
Agag, Gomaa
1
Aggarwal, Praveen
1
Aitken, Robert
1
Ali, Abbas J.
1
Amaeshi, Kenneth M.
1
Arli, Denni
1
Asa, Yurdanur
1
Atakan, M. G. Serap
1
Barrot, Christian
1
Basuroy, Suman
1
Becker, Jan U.
1
Bernardi, Richard A.
1
Billsberry, Jon
1
Blome, Constantin
1
Bodur, H. Onur
1
Bosangit, Carmela
1
Boso, Nathaniel
1
Boyd, David P.
1
Bradford, Kevin D.
1
more ...
less ...
Published in...
All
Journal of business ethics : JOBE
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
37
Journal of business ethics : JBE
17
The SAGE handbook of marketing ethics
14
Journal of retailing and consumer services
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
Handbook on ethics and marketing
10
AMS review : official publication of the Academy of Marketing Science
8
Journal of macromarketing
8
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
8
The journal of business & industrial marketing
8
Business ethics : a European review
7
European journal of marketing : EJM
7
Journal of global marketing
7
Journal of marketing channels : ... distribution systems, strategy, and management
7
Journal of marketing education : JME
7
Asian journal of business ethics : AJBE
6
Journal of business-to-business marketing
6
Journal of marketing communications
6
Journal of marketing management : MM
6
Journal of the Academy of Marketing Science
6
Key debates and contemporary issues in nonprofit marketing
6
The journal of product & brand management
6
Business & professional ethics journal
5
European journal of marketing
5
Journal of Islamic marketing : JIMA
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
The journal of personal selling & sales management : JPSSM
5
Asia Pacific journal of marketing and logistics
4
Business ethics quarterly : the journal of the Society for Business Ethics
4
Cogent business & management
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International journal of production economics
4
Journal of Islamic marketing
4
Journal of marketing
4
Psychology & marketing
4
The journal of brand management : an international journal
4
The journal of services marketing
4
Corporate communications : an international journal
3
more ...
less ...
Source
All
ECONIS (ZBW)
92
Showing
1
-
10
of
92
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The ethics of gamification in a
marketing
context
Thorpe, Andrea Stevenson
;
Roper, Stephen
- In:
Journal of business ethics : JOBE
155
(
2019
)
2
,
pp. 597-609
Persistent link: https://www.econbiz.de/10011998629
Saved in:
2
Autocontrol : a critical study of achievements and challenges in the pursuit of ethical advertising through an advertising self-regulation system
Feenstra, Ramón A.
;
Esteban, Elsa González
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 341-354
Persistent link: https://www.econbiz.de/10011988983
Saved in:
3
Do ethical social media communities pay off? : an exploratory study of the ability of Facebook ethical communities to strengthen consumers' ethical consumption behavior
Gummerus, Johanna
;
Liljander, Veronica
;
Sihlman, Reija
- In:
Journal of business ethics : JOBE
144
(
2017
)
3
,
pp. 449-465
Persistent link: https://www.econbiz.de/10011757458
Saved in:
4
How virtuous global firms say they are : a content analysis of ethical values
Chun, Rosa
- In:
Journal of business ethics : JOBE
155
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10011998423
Saved in:
5
International
marketing
ethics : a literature review and research agenda
Javalgi, Rajshekhar G.
;
Russell, La Toya M.
- In:
Journal of business ethics : JOBE
148
(
2018
)
4
,
pp. 703-720
Persistent link: https://www.econbiz.de/10011844260
Saved in:
6
Perceived ethical leadership affects customer purchasing intentions beyond ethical
marketing
in advertising due to moral identity self-congruence concerns
Quaquebeke, Niels van
;
Becker, Jan U.
;
Goretzki, Niko
; …
- In:
Journal of business ethics : JOBE
156
(
2019
)
2
,
pp. 357-376
Persistent link: https://www.econbiz.de/10012017531
Saved in:
7
How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? : analyzing the roles of empathy, affective commitment, and perceived q...
Markovic, Stefan
;
Iglesias, Oriol
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
148
(
2018
)
4
,
pp. 721-740
Persistent link: https://www.econbiz.de/10011844265
Saved in:
8
The mediating role of moral elevation in cause-related
marketing
: a moral psychological perspective
Zheng, Ling
;
Zhu, Yunxia
;
Jiang, Ruochen
- In:
Journal of business ethics : JOBE
156
(
2019
)
2
,
pp. 439-454
Persistent link: https://www.econbiz.de/10012017541
Saved in:
9
How does perceived effectiveness affect adults' ethical acceptance of anti-obesity threat appeals to children? : when the going gets tough, the audience gets going
Charry, Karine
;
Pelsmacker, Patrick de
;
Pecheux, Claude L.
- In:
Journal of business ethics : JOBE
124
(
2014
)
2
,
pp. 243-257
Persistent link: https://www.econbiz.de/10010431490
Saved in:
10
Symposium: Ethical corporate
marketing
Balmer, John M. T.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009297367
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->