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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Business ethics"
~subject:"Marketingmanagement"
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Business ethics
Marketingmanagement
Consumer behaviour
193
Konsumentenverhalten
193
Internet marketing
120
Online-Marketing
119
Beziehungsmarketing
97
Relationship marketing
97
Advertising effects
83
Werbewirkung
83
USA
81
United States
81
Theory
80
Corporate Social Responsibility
79
Corporate social responsibility
79
Theorie
79
Marketing management
78
Advertising
67
Unternehmensethik
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Marketing
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Vitell, Scott J.
4
Liu, Gordon
3
Saini, Amit
3
Balmer, John M. T.
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Bush, Victoria
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Chun, Rosa
2
Esteban-Bravo, Mercedes
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Ki, Eyun-jung
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2
Lee, Dong Jin
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Martin, Kelly D.
2
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2
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2
Pauwels, Koen
2
Purohit, Devavrat
2
Sierra, Vicenta
2
Singh, Jatinder Jit
2
Singhapakdi, Anusorn
2
Vidal-Sanz, Jose M.
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Yildirim, Gökhan
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1
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1
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1
Anker, Thomas Boysen
1
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1
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Journal of business ethics : JOBE
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
344
Industrial marketing management : the international journal for industrial and high-tech firms
254
SpringerLink / Bücher
192
Journal of strategic marketing
183
European journal of marketing : EJM
132
Journal of marketing management : MM
123
Europäische Hochschulschriften / 5
120
The journal of business & industrial marketing
113
Journal of the Academy of Marketing Science
111
Journal of marketing communications
106
Journal of marketing
98
Journal of retailing and consumer services
88
Marketing intelligence & planning
85
Gabler Edition Wissenschaft
78
Springer eBook Collection
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
The journal of brand management : an international journal
63
Management science : journal of the Institute for Operations Research and the Management Sciences
60
Lehrbuch
59
Asia Pacific journal of marketing and logistics
49
Business horizons
49
Journal of global marketing
49
The marketing review
49
International marketing review
46
The journal of product & brand management
45
Journal of advertising research
44
Marketing : ZFP ; journal of research and management
43
AMS review : official publication of the Academy of Marketing Science
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
41
Springer eBook Collection / Business and Economics
41
International journal of technology marketing : IJTMkt
40
Marketing letters : a journal of research in marketing
40
Psychology & marketing
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Cogent business & management
37
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ECONIS (ZBW)
139
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1
Advertising strategy in the presence of reviews : an empirical analysis
Hollenbeck, Brett
;
Moorthy, Sridhar
;
Proserpio, Davide
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 793-811
Persistent link: https://www.econbiz.de/10012120907
Saved in:
2
INFORMS Society for
Marketing
Science
Roberts, John H.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 448-451
Persistent link: https://www.econbiz.de/10012212466
Saved in:
3
Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
Saved in:
4
Can non-tiered customer loyalty programs be profitable?
Gopalakrishnan, Arun
;
Jiang, Zhenling
;
Nevskaya, Yulia
; …
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 508-526
Persistent link: https://www.econbiz.de/10012594039
Saved in:
5
Competition in corruptible markets
Singh, Shubhranshu
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
3
,
pp. 361-381
Persistent link: https://www.econbiz.de/10011695434
Saved in:
6
Sustainability
marketing
commitment : empirical insights about its drivers at the corporate and functional level of
marketing
Tollin, Karin
;
Christensen, Lars Bech
- In:
Journal of business ethics : JOBE
156
(
2019
)
4
,
pp. 1165-1185
Persistent link: https://www.econbiz.de/10012029661
Saved in:
7
Reexamining corporate social responsibility and shareholder value : the inverted-U-shaped relationship and the moderation of
marketing
capability
Wenbin, Sun
;
Yao, Shanji
;
Govind, Rahul
- In:
Journal of business ethics : JOBE
160
(
2019
)
4
,
pp. 1001-1017
Persistent link: https://www.econbiz.de/10012145426
Saved in:
8
The air war vs. the ground game : an analysis of multichannel
marketing
in U.S. presidential elections
Zhang, Lingling
;
Chung, Doug J.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
5
,
pp. 872-892
Persistent link: https://www.econbiz.de/10012305112
Saved in:
9
CSR and customer value co-creation behavior : the moderation mechanisms of servant leadership and relationship
marketing
orientation
Luu Trong Tuan
- In:
Journal of business ethics : JOBE
155
(
2019
)
2
,
pp. 379-398
Persistent link: https://www.econbiz.de/10011998563
Saved in:
10
The ethics of gamification in a
marketing
context
Thorpe, Andrea Stevenson
;
Roper, Stephen
- In:
Journal of business ethics : JOBE
155
(
2019
)
2
,
pp. 597-609
Persistent link: https://www.econbiz.de/10011998629
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