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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Business ethics"
~subject:"Social Web"
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Business ethics
Social Web
Consumer behaviour
193
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193
Internet marketing
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Online-Marketing
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Beziehungsmarketing
97
Relationship marketing
97
Advertising effects
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Schweidel, David A.
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Adam, Stewart
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Albuquerque, Paulo
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Journal of business ethics : JOBE
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
334
Journal of retailing and consumer services
165
International journal of internet marketing and advertising : IJIMA
135
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
97
Industrial marketing management : the international journal for industrial and high-tech firms
91
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
85
Technological forecasting & social change : an international journal
85
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
80
Journal of marketing communications
78
Tourism management : research, policies, practice
75
The journal of product & brand management
71
International journal of advertising : the review of marketing communications
69
SpringerLink / Bücher
69
Business horizons
66
Journal of promotion management : innovations in planning and applied research
63
The journal of brand management : an international journal
62
Information systems research : ISR
61
International journal of hospitality management
60
Journal of internet commerce
52
International journal of electronic marketing and retailing : IJEMR
51
Journal of marketing management : MM
51
Cogent business & management
50
Journal of management information systems : JMIS
50
Springer eBook Collection
50
International journal of technology marketing : IJTMkt
49
Psychology & marketing
48
Journal of marketing
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
45
Journal of travel and tourism marketing
45
Journal of strategic marketing
43
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
43
Marketing intelligence & planning
43
Journal of electronic commerce research : JECR
42
Electronic commerce research
41
International journal of business information systems : IJBIS
40
Journal of advertising research
39
Journal of hospitality marketing & management
39
Management science : journal of the Institute for Operations Research and the Management Sciences
39
International journal of contemporary hospitality management
38
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ECONIS (ZBW)
113
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113
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1
The fateful first consumer review
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 481-507
Persistent link: https://www.econbiz.de/10012594009
Saved in:
2
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
3
Modeling dynamic user interests : a neural matrix factorization approach
Dhillon, Paramveer S.
;
Aral, Sinan
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1059-1080
Persistent link: https://www.econbiz.de/10012796215
Saved in:
4
Social TV, advertising, and sales : are social shows good for advertisers?
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 274-295
Persistent link: https://www.econbiz.de/10012022542
Saved in:
5
Social advertising effectiveness across products : a large-scale field experiment
Huang, Shan
;
Aral, Sinan
;
Hu, Yu Jeffrey
;
Brynjolfsson, Erik
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
Saved in:
6
Ethical environment in the online communities by information credibility : a social media perspective
Hajli, Nick
- In:
Journal of business ethics : JOBE
149
(
2018
)
4
,
pp. 799-810
Persistent link: https://www.econbiz.de/10011867287
Saved in:
7
Measuring the impact of product placement with brand-related social media conversations and website traffic
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 481-499
Persistent link: https://www.econbiz.de/10012038422
Saved in:
8
The ethics of gamification in a
marketing
context
Thorpe, Andrea Stevenson
;
Roper, Stephen
- In:
Journal of business ethics : JOBE
155
(
2019
)
2
,
pp. 597-609
Persistent link: https://www.econbiz.de/10011998629
Saved in:
9
Learning from online social ties
Zhang, Yuchi
;
Godes, David
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
3
,
pp. 425-444
Persistent link: https://www.econbiz.de/10011884366
Saved in:
10
Advertising to early trend propagators : evidence from Twitter
Lambrecht, Anja
;
Tucker, Catherine
;
Wiertz, Caroline
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011864708
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