//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"The journal of product & brand management"
~subject:"China"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
China
Brand management
409
Markenführung
409
Consumer behaviour
388
Konsumentenverhalten
388
Brand image
307
Markenimage
307
Brand
202
Markenartikel
200
Beziehungsmarketing
165
Relationship marketing
165
Corporate Social Responsibility
101
Corporate social responsibility
101
Social Web
79
Social web
79
Marketing management
76
Marketingmanagement
75
Business ethics
71
Unternehmensethik
71
Internet marketing
68
Online-Marketing
68
USA
55
United States
54
Ethics
52
Ethik
51
Marketing
49
Emotion
45
Lieferantenmanagement
42
Supplier relationship management
42
Social media
41
Viral marketing
39
Virales Marketing
39
Advertising effects
38
Werbewirkung
38
Corporate reputation
37
Firmenimage
37
Brand loyalty
34
Luxury goods
32
Luxusgüter
32
Confidence
31
Vertrauen
31
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
25
Type of publication (narrower categories)
All
Article in journal
25
Aufsatz in Zeitschrift
25
Language
All
English
25
Author
All
Abbott, Rachael
1
Ai, Di
1
Ar, Aybeniz Akdeniz
1
Balmer, John M. T.
1
Booth, Simon A.
1
Chan, Allan
1
Chen, Weifeng
1
Chen, Xiaohong
1
Chen, Yang
1
Choukroune, Lei͏̈la
1
Cooper, Brian
1
Diamantopoulos, Adamantios
1
Egels-Zandén, Niklas
1
Faulkner, Margaret
1
Fetscherin, Marc
1
Friedmann, Enav
1
Fryxell, Gerald
1
Guo, Rui
1
Hu, Jing
1
Jiang, Bin
1
Jin, Jiafei
1
Kara, Ali
1
Karande, Kiran
1
Kim, Sojung
1
Leung, Alicia S. M.
1
Li, Caroline Bingxin
1
Li, Ji
1
Li, Shaomin
1
Lindorff, Margaret
1
Liu, Shanshi
1
Liu, Xiangyang
1
Liu, Xin
1
Liu, Yongfang
1
Liu, Zhiqiang
1
Lu, Guangli
1
Lu, Jinzhao
1
Ma, Zhenzhong
1
Mo, Shenjiang
1
Paillé, Pascal
1
Qingguo, Zhai
1
more ...
less ...
Published in...
All
Journal of business ethics : JOBE
The journal of product & brand management
Journal of business research : JBR
67
Industrial marketing management : the international journal for industrial and high-tech firms
53
Journal of travel and tourism marketing
39
Asia Pacific journal of marketing and logistics
38
Journal of global marketing
36
Tourism management : research, policies, practice
29
International journal of production economics
27
Asian Agricultural Research
26
Journal of international consumer marketing
26
SpringerLink / Bücher
24
Journal of retailing and consumer services
22
Journal of international marketing
21
International business review : the official journal of the European International Business Academy
20
The journal of brand management : an international journal
19
The journal of business & industrial marketing
18
Frontiers of business research in China : selected publications from Chinese universities
16
China economic review : an international journal
15
Tourism management perspectives : TMP
15
Asia Pacific business review
13
Branding Chinese mega-cities : policies, practices and positioning
12
International journal of hospitality management
12
International journal of production research
11
International journal of sports marketing & sponsorship
11
International marketing review
11
Journal of marketing channels : ... distribution systems, strategy, and management
11
Springer eBook Collection
11
Business horizons
10
International journal of networking and virtual organisations : IJNVO
10
Journal of business-to-business marketing
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Management international review : mir ; journal of international business
10
Marketing intelligence & planning
10
China agricultural economic review : publ. in association with the China Agricultural University
9
Chinese management studies : CMS
9
International journal of contemporary hospitality management
9
Journal of macromarketing : examining the interactions among markets, marketing, and society
9
Journal of strategic marketing
9
NBER working paper series
9
more ...
less ...
Source
All
ECONIS (ZBW)
25
Showing
1
-
10
of
25
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Linking market orientation and environmental performance : the influence of environmental strategy, employee’s environmental involvement, and environmental product quality
Chen, Yang
;
Tang, Guiyao
;
Jin, Jiafei
;
Li, Ji
;
Paillé, …
- In:
Journal of business ethics : JOBE
127
(
2015
)
2
,
pp. 479-500
Persistent link: https://www.econbiz.de/10010493858
Saved in:
2
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Saved in:
3
Export intensity and MNE customers' environmental requirements : effects on local Chinese suppliers' environment strategies
Wu, Jie
;
Ma, Zhenzhong
- In:
Journal of business ethics : JOBE
135
(
2016
)
2
,
pp. 327-339
Persistent link: https://www.econbiz.de/10011498516
Saved in:
4
Emerging market consumers' country of production image, trust and quality perceptions of global brands made-in China
Ar, Aybeniz Akdeniz
;
Kara, Ali
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 491-503
Persistent link: https://www.econbiz.de/10010463504
Saved in:
5
Interactive role of consumer discrimination and branding against counterfeiting : a study of multinational managers' perception of global brands in China
Sonmez, Mahmut
;
Yang, Deli
;
Fryxell, Gerald
- In:
Journal of business ethics : JOBE
115
(
2013
)
1
,
pp. 195-211
Persistent link: https://www.econbiz.de/10009785868
Saved in:
6
Uncovering generalized patterns of brand competition in China
Faulkner, Margaret
;
Truong, Oanh
;
Romaniuk, Jenni
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 554-571
Persistent link: https://www.econbiz.de/10010467447
Saved in:
7
A path analysis of greenwashing in a trust crisis among Chinese energy companies : the role of brand legitimacy and brand loyalty
Guo, Rui
;
Tao, Lan
;
Li, Caroline Bingxin
;
Wang, Tao
- In:
Journal of business ethics : JOBE
140
(
2017
)
3
,
pp. 523-536
Persistent link: https://www.econbiz.de/10011643425
Saved in:
8
Exploring consumers' attitude formation toward their own brands when in crisis : cross-national comparisons between USA and China
Kim, Sojung
;
Yim, Mark Yi-Cheon
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10012798133
Saved in:
9
Do Americans seek pleasure while Chinese care about others' approval? : examining stereotypical utilities positioning in brand choice contexts
Friedmann, Enav
;
Weiss-Sidi, Merav
;
Vescovi, Tiziano
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1104-1124
Persistent link: https://www.econbiz.de/10013429058
Saved in:
10
Confucian ethics exhibited in the discourse of Chinese business and
marketing
communication
Zhu, Yunxia
- In:
Journal of business ethics : JOBE
88
(
2009
),
pp. 517-528
Persistent link: https://www.econbiz.de/10003958842
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->