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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of global marketing"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
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Search: subject:"Brand Management"
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Brand image
Konsumentenverhalten
Werbung
Brand management
658
Markenführung
658
Consumer behaviour
455
Markenimage
389
Brand
269
Markenartikel
261
Beziehungsmarketing
143
Relationship marketing
143
Social Web
112
Social web
112
Internet marketing
91
Online-Marketing
91
Luxury goods
79
Luxusgüter
79
Advertising effects
57
Werbewirkung
57
Marketing management
52
Marketingmanagement
52
Personality psychology
41
Persönlichkeitspsychologie
41
Brand equity
40
Advertising
38
Social media
38
Customer integration
37
Kundenintegration
37
Branding
36
International marketing
33
Internationales Marketing
33
China
32
Emotion
30
Brand loyalty
28
Customer satisfaction
28
Kundenzufriedenheit
28
Corporate Social Responsibility
26
Corporate reputation
26
Corporate social responsibility
26
Designation of origin
26
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Undetermined
434
Free
19
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Article
525
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Article in journal
525
Aufsatz in Zeitschrift
525
Conference paper
5
Konferenzbeitrag
5
Language
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English
525
Author
All
Ko, Eunju
10
Valette-Florence, Pierre
8
Veloutsou, Cleopatra
8
Diamantopoulos, Adamantios
7
Melewar, T. C.
7
Filieri, Raffaele
6
Merchant, Altaf
6
Foroudi, Pantea
5
Gupta, Suraksha
5
Michel, Géraldine
5
Teng, Lefa
5
Aiello, Gaetano
4
Bang, Nguyen
4
Bartikowski, Boris
4
Christodoulides, George
4
Ekinci, Yuksel
4
Grohs, Reinhard
4
Guzman, Francisco
4
Japutra, Arnold
4
Mandler, Timo
4
Mühlbacher, Hans
4
Pantano, Eleonora
4
Phau, Ian
4
Roper, Stuart
4
Roy, Sanjit
4
Seo, Yuri
4
Shukla, Paurav
4
Spielmann, Nathalie
4
Voyer, Benjamin G.
4
Wallpach, Sylvia von
4
Andreini, Daniela
3
Arslanagic-Kalajdzic, Maja
3
Augusto, Mário Gomes
3
Balaji, M. S.
3
Black, Iain
3
Chen, Qimei
3
Davvetas, Vasileios
3
Dennis, Charles
3
Dwivedi, Yogesh Kumar
3
Fastoso, Fernando
3
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Published in...
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Journal of business research : JBR
Journal of global marketing
The journal of brand management : an international journal
357
The journal of product & brand management
339
Journal of retailing and consumer services
263
European journal of marketing : EJM
100
Psychology & marketing
97
Asia Pacific journal of marketing and logistics
91
Journal of marketing communications
89
Marketing intelligence & planning
87
International journal of hospitality management
85
SpringerLink / Bücher
82
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
79
Journal of strategic marketing
74
Journal of promotion management : innovations in planning and applied research
68
International journal of advertising : the review of marketing communications
66
Journal of the Academy of Marketing Science
64
International journal of internet marketing and advertising : IJIMA
62
Marketing letters : a journal of research in marketing
61
Journal of marketing management : MM
60
Industrial marketing management : the international journal for industrial and high-tech firms
59
Journal of international consumer marketing
59
The IUP journal of brand management : IJBRM
59
International marketing review
58
Journal of marketing
57
Journal of promotion management : JPM
56
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
55
Cogent business & management
54
The journal of consumer marketing
49
International journal of consumer studies
48
Journal of marketing management : JMM ; journal of the Academy of Marketing
48
Journal of fashion marketing and management
46
Tourism management : research, policies, practice
45
European journal of marketing
44
Journal of travel and tourism marketing
44
Journal of Islamic marketing
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
International journal of retail & distribution management
40
International journal of contemporary hospitality management
39
Journal of international marketing
39
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ECONIS (ZBW)
525
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1
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10
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525
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1
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
2
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
3
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
4
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
5
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
6
The impact of self-construal on consumers' intention to write reviews : a trait activation perspective
Chen, Chunfeng
;
Lü, Kevin
;
Zhang, Depeng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014552012
Saved in:
7
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
8
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
9
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
10
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
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