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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of hospitality marketing & management"
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Search: subject_exact:"Empfehlungsmarketing"
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Viral marketing
291
Virales Marketing
291
Consumer behaviour
189
Konsumentenverhalten
189
Social Web
126
Social web
126
Internet marketing
109
Online-Marketing
109
Online retailing
59
Online-Handel
59
Beziehungsmarketing
51
Relationship marketing
51
Customer satisfaction
47
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47
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38
Service quality
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Brand image
34
Markenimage
34
Brand management
31
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eWOM
24
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291
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Filieri, Raffaele
5
Balaji, M. S.
4
Mavondo, Felix
4
Ranaweera, Chatura
4
Azer, Jaylan
3
Casaló, Luis V.
3
Chatzipanagiotou, Kalliopi
3
Dewnarain, Senika
3
Flavián Blanco, Carlos
3
Jayawardhena, Chanaka
3
Krishen, Anjala S.
3
Kumar, Satish
3
Mariani, Marcello M.
3
Ramkissoon, Haywantee
3
Wang, Fang
3
Xiang, Zheng
3
Acikgoz, Fulya
2
Alguezaui, Salma
2
Augusto, Mário Gomes
2
Benkenstein, Martin
2
Bigné Alcañiz, J. Enrique
2
Bilgihan, Anil
2
Bridges, K. Robert
2
Cervera-Taulet, Amparo
2
Cui, Geng
2
De Angelis, Matteo
2
Dhir, Amandeep
2
Donthu, Naveen
2
Dwivedi, Yogesh Kumar
2
Gauri, Dinesh Kumar
2
Gupta, Pranjal
2
Gupta, Shivam
2
Harnish, Richard J.
2
Harrison-Walker, L. Jean
2
Hu, Han-fen
2
Hultman, Magnus
2
Hutzinger, Clemens
2
Jha, Subhash
2
Kaur, Puneet
2
Kunz, Werner
2
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Journal of business research : JBR
Journal of hospitality marketing & management
Psychology & marketing
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
69
International journal of internet marketing and advertising : IJIMA
61
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information systems research : ISR
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of marketing communications
53
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
43
Electronic commerce research
41
Journal of marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Journal of management information systems : JMIS
35
Journal of advertising research
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
International journal of electronic marketing and retailing : IJEMR
32
Journal of marketing research : JMR
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of services marketing
31
Cogent business & management
29
International journal of advertising : the review of marketing communications
29
Journal of internet commerce
29
The journal of product & brand management
29
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
SpringerLink / Bücher
28
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
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ECONIS (ZBW)
291
Showing
1
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10
of
291
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date (oldest first)
1
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
2
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
3
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
4
Using affective content to promote high-involvement services on social media
Tran, Hai-Anh
;
Farrell, Andrew
;
Evanschitzky, Heiner
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555850
Saved in:
5
Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Wilson-Nash, Carolyn
;
Pavlopoulou, Ismini
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 532-546
Persistent link: https://www.econbiz.de/10014467611
Saved in:
6
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
7
Exploring mental time travel experiences and their influence on behavioral intentions and learning
Barhorst, Jennifer Brannon
;
Krey, Nina
;
McLean, Graeme J.
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1615-1633
Persistent link: https://www.econbiz.de/10014338309
Saved in:
8
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Saved in:
9
The impact of service robots on customer satisfaction online ratings : the moderating effects of rapport and contextual review factors
Borghi, Matteo
;
Mariani, Marcello M.
;
Vega, Rodrigo P.
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2355-2369
Persistent link: https://www.econbiz.de/10014432406
Saved in:
10
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
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