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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation"
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Search: subject_exact:"Kundenintegration"
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Customer integration
170
Kundenintegration
170
Beziehungsmarketing
93
Relationship marketing
93
Betriebliche Wertschöpfung
60
Value creation
60
Social Web
59
Social web
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Consumer behaviour
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Value co-creation
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Brand management
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Navarro, Susana
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Ho, Mia Hsiao-Wen
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Journal of business research : JBR
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
Industrial marketing management : the international journal for industrial and high-tech firms
75
Journal of retailing and consumer services
73
SpringerLink / Bücher
47
Journal of service management
46
International journal of innovation management
45
The journal of product innovation management : an international publication of the Product Development & Management Association
45
The journal of services marketing
44
Technological forecasting & social change : an international journal
38
Research policy : policy, management and economic studies of science, technology and innovation
35
International journal of hospitality management
33
The journal of business & industrial marketing
33
The service industries journal
31
Journal of marketing management : MM
29
Journal of strategic marketing
26
Service business
25
Marketing theory
24
Journal of service research : JSR
23
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
22
Kundenintegration : Forum Dienstleistungsmanagement
22
Public management review
22
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
21
International journal of technology marketing : IJTMkt
21
Journal of marketing
21
The journal of brand management : an international journal
21
International journal of technology management : IJTM
20
Journal of service theory and practice : JSTP
20
Tourism management : research, policies, practice
20
International journal of contemporary hospitality management
19
Journal of the Academy of Marketing Science
17
The journal of product & brand management
17
Creativity and innovation management
16
International journal of quality and service sciences
16
Marketing intelligence & planning
16
Revolutionizing innovation : users, communities, and open innovation
16
European management journal
15
International journal of product development : IJPD
15
Customer engagement : contemporary issues and challenges
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
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ECONIS (ZBW)
170
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1
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
2
Tourist co-creation and tourism marketing outcomes : an inverted U-shaped relationship
Zhang, Yaozhi
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014380322
Saved in:
3
Co-creating consumer logistics from self-collection to crowd-sourced delivery : an examination on contextual differences in last-mile
Wang, Xueqin
;
Wong, Yiik Diew
;
Tianyin Cheng
;
Yuen, Kum Fai
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014434819
Saved in:
4
Transferring in-store experience to online : An omnichannel strategy for DIY customers' enhanced brand resonance and co-creative actions
Suh, Taewon
;
Moradi, Masoud
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014434840
Saved in:
5
Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
Saved in:
6
The effect of image richness on customer engagement : evidence from Sina Weibo
Zhao, Lu
;
Zhang, Mingli
;
Ming, Yaxin
;
Niu, Tao
;
Wang, Yu
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468679
Saved in:
7
Physician engagement in online medical teams : a multilevel investigation
Liu, Huiyuan
;
Perera, Sandun C.
;
Wang, Jian-Jun
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014229205
Saved in:
8
The role of e-supply chain collaboration in collaborative innovation and value-co creation
Al Omoush, Khaled Saleh
;
Lucas Ancillo, Antonio de
;
Val …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014280489
Saved in:
9
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
Saved in:
10
Virtual interactions and sports viewing on social live streaming platforms : the role of co-creation experiences, platform involvement, and follow status
Qian, Tyreal Yizhou
;
Seifried, Chad
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014302574
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