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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of leadership & organizational studies : JLOS; official journal of the Midwest Academy of Management"
~isPartOf:"NBER working paper series"
~subject:"Beziehungsmarketing"
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Search: subject:"Persönlichkeitspsychologie"
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Beziehungsmarketing
Personality psychology
345
Persönlichkeitspsychologie
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Consumer behaviour
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106
Brand image
37
Entrepreneurship
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Black, Iain
2
Veloutsou, Cleopatra
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Agnihotri, Arpita
1
Altinigne, Nesenur
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Arnold, Todd J.
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Beheshti, Hooshang M.
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Behl, Abhishek
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Journal of business research : JBR
Journal of leadership & organizational studies : JLOS; official journal of the Midwest Academy of Management
NBER working paper series
European journal of marketing : EJM
8
Journal of retailing and consumer services
8
Psychology & marketing
6
International journal of hospitality management
5
Journal of hospitality marketing & management
5
Journal of service management
5
The journal of product & brand management
5
The journal of services marketing
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Journal of the Academy of Marketing Science
4
Neue betriebswirtschaftliche Forschung : Nbf
4
The journal of brand management : an international journal
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing research : JMR
3
The journal of personal selling & sales management : JPSSM
3
European journal of marketing
2
Global business review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of sports marketing & sponsorship
2
International review on public and non-profit marketing
2
Journal of business economics : JBE
2
Journal of consumer marketing
2
Journal of fashion marketing and management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of internet commerce
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Journal of marketing for higher education
2
Journal of marketing management : MM
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of service theory and practice : JSTP
2
Journal of sport management : the official journal of the North American Society of Sport Management
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Marketing letters : a journal of research in marketing
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Service business
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Services marketing quarterly
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Sport management review
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SpringerLink / Bücher
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Strong brands, strong relationships
2
The international journal of bank marketing : IJBM
2
The journal of consumer marketing
2
Accounting horizons : a quarterly publication of the American Accounting Association
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ECONIS (ZBW)
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1
Do morally disengaged employees withdraw from customer-oriented citizenship behavior in response to customers' uncivil behavior?
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Gupta, Suraksha
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014331848
Saved in:
2
Why do frontline employees speak up on behalf of customers? : the influence of supervisors versus coworkers and the role of intrapersonal factors
Gazzoli, Gabriel
;
Shabazz, Siddeeq M.
;
Arnold, Todd J.
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534229
Saved in:
3
The path to game-day attendance runs through sports fan rituals
Fazal-e-Hasan, Syed
;
Neale, Larry
;
Sekhon, Harjit
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 308-318
Persistent link: https://www.econbiz.de/10012665717
Saved in:
4
Effect of service transgressions on distant third-party customers : the role of moral identity and moral judgment
Sharma, Isha
;
Jain, Kokil
;
Behl, Abhishek
- In:
Journal of business research : JBR
121
(
2020
),
pp. 696-712
Persistent link: https://www.econbiz.de/10012417388
Saved in:
5
The Presenter's Paradox in customer service interactions
Kang, Christine
;
Wooten, David B.
- In:
Journal of business research : JBR
120
(
2020
),
pp. 94-102
Persistent link: https://www.econbiz.de/10012417103
Saved in:
6
How can ethical brands respond to service failures? : understanding how moral identity motivats compensation preferences through self-consistency and social approval
Gils, Suzanne van
;
Horton, Kate E.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 455-463
Persistent link: https://www.econbiz.de/10011980252
Saved in:
7
Responsible and active brand personality : on the relationships with brand experience and key relationship constructs
Japutra, Arnold
;
Molinillo, Sebastian
- In:
Journal of business research : JBR
99
(
2019
),
pp. 464-471
Persistent link: https://www.econbiz.de/10012023686
Saved in:
8
Using attachment theory to understand consumers' tensions between their sense of self and goal-pursuits in relationships
Liu, Chihling
;
Hogg, Margaret K.
- In:
Journal of business research : JBR
92
(
2018
),
pp. 197-209
Persistent link: https://www.econbiz.de/10011925389
Saved in:
9
Working consumers : co-creation of brand identity, consumer identity and brand community identity
Black, Iain
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
70
(
2017
),
pp. 416-429
Persistent link: https://www.econbiz.de/10011620562
Saved in:
10
Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J.
- In:
Journal of business research : JBR
70
(
2017
),
pp. 430-431
Persistent link: https://www.econbiz.de/10011620563
Saved in:
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