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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing communications"
~subject:"Consumer behaviour"
~subject:"Verpackung"
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Consumer behaviour
Verpackung
Packaging
14
Konsumentenverhalten
10
Product design
6
Produktgestaltung
6
Food
4
Brand management
3
Lebensmittel
3
Markenführung
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Lunardo, Renaud
2
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1
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1
Asaad, Yousra
1
Barchiesi, Maria Assunta
1
Batagelj, Zenel
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1
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1
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Journal of business research : JBR
Journal of marketing communications
Journal of retailing and consumer services
13
Packaging for retail impact, with specific applications to the dairy, meat, candy, and baking industries
11
International journal of consumer studies
9
European journal of operational research : EJOR
8
Jahresheft der deutschen Fischwirtschaft
8
Journal of retailing
8
Multisensory packaging : designing new product experiences
8
Verpackungsrundschau : VR ; we are packaging
8
Zeitschrift für angewandte Umweltforschung
8
EIU special report
7
International journal of production economics
7
Packaging considerations for the marketing man
7
Psychology & marketing
7
Special report / the Economist Intelligence Unit
7
Wirtschaftlich verpacken : Praxis, Tendenzen, Ziele
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of marketing
6
Marketing letters : a journal of research in marketing
6
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
6
Betriebs-Berater : BB
5
Informationen zur Umweltpolitik
5
International journal of retail & distribution management
5
International journal of wine business research : IJWBR
5
Journal of international consumer marketing
5
Journal of marketing research : JMR
5
Marketing : ZFP ; journal of research and management
5
Zeitschrift für Umweltpolitik & Umweltrecht : ZfU ; Beiträge zur rechts-, wirtschafts- und sozialwissenschaftlichen Umweltforschung
5
Amfiteatru economic : an economic and business research periodical
4
Asia Pacific journal of marketing and logistics
4
Chemische Industrie : Zeitschrift für die Deutsche Chemiewirtschaft
4
Diskussionsbeiträge / Fachbereich Wirtschaftswissenschaft, FernUniversität in Hagen : Diskussionspapier
4
European research studies
4
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
4
Forum Ware : internationale Zeitschrift für Warenlehre
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal für Marktforschung
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Life-cycle management and trade
4
Logistics
4
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ECONIS (ZBW)
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1
Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and brand choice
Wang, Yan
;
Jiang, Jing
;
Gong, Xiushuang
;
Wang, Jie
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380318
Saved in:
2
The influence of creative packaging design on customer motivation to process and purchase decisions
Shukla, Paurav
;
Singh, Jaywant
;
Wang, Weisha
- In:
Journal of business research : JBR
147
(
2022
),
pp. 338-347
Persistent link: https://www.econbiz.de/10013271507
Saved in:
3
Food packaging and the color red : how negative cognitive associations influence feelings of guilt
Lunardo, Renaud
;
Saintives, Camille
;
Chaney, Damien
- In:
Journal of business research : JBR
134
(
2021
),
pp. 589-600
Persistent link: https://www.econbiz.de/10012643922
Saved in:
4
Eco-innovation for environment and waste prevention
Sumrin, Samina
;
Gupta, Suraksha
;
Asaad, Yousra
;
Wang, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 627-639
Persistent link: https://www.econbiz.de/10012420453
Saved in:
5
Small is beautiful : the role of anticipated food waste in consumers' avoidance of large packages
Petit, Olivia
;
Lunardo, Renaud
;
Rickard, Bradley
- In:
Journal of business research : JBR
113
(
2020
),
pp. 326-336
Persistent link: https://www.econbiz.de/10012230497
Saved in:
6
Gamified package : consumer insights into multidimensional brand engagement
Syrjälä, Henna
;
Kauppinen-Räisänen, Hannele
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 423-434
Persistent link: https://www.econbiz.de/10012417006
Saved in:
7
Investigating the relationship among the Kansei-based design of chocolate packaging, consumer perception, and willingness to buy
Maleki, Shekoofeh
;
Aghdaie, Fathollah Amiri
;
Shahin, Arash
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 836-855
Persistent link: https://www.econbiz.de/10012314022
Saved in:
8
Drivers of pharmaceutical packaging innovation : a customer-supplier relationship case study
Lorenzini, Giana Carli
;
Mostaghel, Rana
;
Hellström, Daniel
- In:
Journal of business research : JBR
88
(
2018
),
pp. 363-370
Persistent link: https://www.econbiz.de/10011869823
Saved in:
9
In the eye of the beholder : communicating CSR through color in packaging design
Barchiesi, Maria Assunta
;
Castellan, Silvia
;
Costa, Roberta
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 720-733
Persistent link: https://www.econbiz.de/10011927588
Saved in:
10
Seeing is not necessarily liking : advancing research on package design with eye-tracking
Husić-Mehmedović, Melika
;
Omegarić, Ismir
;
Batagelj, …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 145-154
Persistent link: https://www.econbiz.de/10011771473
Saved in:
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