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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Brand image"
~subject:"Markenführung"
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Search: subject_exact:"Beziehungsmanagement"
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Brand image
Markenführung
Beziehungsmarketing
680
Relationship marketing
680
Consumer behaviour
374
Konsumentenverhalten
374
Brand management
148
Customer satisfaction
146
Kundenzufriedenheit
146
Social Web
117
Social web
117
Markenimage
110
Dienstleistungsqualität
109
Service quality
109
Internet marketing
92
Online-Marketing
92
Customer integration
90
Kundenintegration
89
Lieferantenmanagement
83
Supplier relationship management
83
Brand
77
Markenartikel
71
Customer value
55
Kundenwert
55
Marketing management
54
Marketingmanagement
54
Online retailing
48
Online-Handel
48
Einzelhandel
46
Retail trade
46
Innovation
45
Emotion
43
Confidence
41
Vertrauen
41
Beschwerdemanagement
40
Complaint management
40
E-commerce
38
Electronic Commerce
38
Social media
38
B-to-B-Marketing
36
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138
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2
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169
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Kim, Kyung Hoon
4
Ko, Eunju
4
Veloutsou, Cleopatra
4
Aiello, Gaetano
3
Andreini, Daniela
3
Balaji, M. S.
3
Black, Iain
3
Pedeliento, Giuseppe
3
Roy, Sanjit
3
Zarantonello, Lia
3
Bazi, Saleh
2
Bose, Sunny
2
Davvetas, Vasileios
2
Diamantopoulos, Adamantios
2
Elbedweihy, Alaa M.
2
Elsharnouby, Mohamed H.
2
Fetscherin, Marc
2
Filieri, Raffaele
2
Gorton, Matthew
2
Hajli, Nick
2
Harrigan, Paul
2
Japutra, Arnold
2
Jayawardhena, Chanaka
2
Koronaki, Eirini
2
McLean, Graeme J.
2
Molinillo, Sebastian
2
Mrad, Mona
2
Orth, Ulrich R.
2
Peltier, James
2
Richard, Marie-Odile
2
Rose, Gregory
2
Roy, Rajat
2
Schultz, Don E.
2
Sharifah Faridah Syed Alwi
2
Simões, Cláudia
2
Solerio, Chiara
2
Wang, Shuman
2
Abosag, Ibrahim
1
Agarwal, James
1
Ahmad, Fayez
1
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Published in...
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Journal of business research : JBR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
111
The journal of product & brand management
101
The journal of brand management : an international journal
89
International journal of hospitality management
50
Asia Pacific journal of marketing and logistics
34
Industrial marketing management : the international journal for industrial and high-tech firms
31
Cogent business & management
30
Psychology & marketing
30
SpringerLink / Bücher
30
International journal of internet marketing and advertising : IJIMA
29
Journal of travel and tourism marketing
29
Marketing intelligence & planning
26
Journal of promotion management : innovations in planning and applied research
25
Journal of hospitality marketing & management
24
European journal of marketing : EJM
23
International journal of contemporary hospitality management
23
Journal of strategic marketing
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of marketing management : MM
17
Tourism management : research, policies, practice
16
Journal of marketing
15
Journal of marketing communications
15
Journal of the Academy of Marketing Science
14
The journal of services marketing
14
Business horizons
13
Journal of fashion marketing and management
13
Journal of marketing analytics : JMA
13
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
The journal of consumer marketing
13
European journal of marketing
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of retailing
12
Journal of service management
12
The journal of business & industrial marketing
12
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ECONIS (ZBW)
169
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1
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
2
Would you forgive me? : from perceived justice and complaint handling to customer forgiveness and brand credibility-symmetrical and asymmetrical perspectives
Ali, Faizan
;
El-Manstrly, Dahlia
;
Ghazanfar Ali Abbasi
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014368203
Saved in:
3
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
4
Effects of the anthropomorphic image of intelligent customer service avatars on consumers' willingness to interact after service failures
Yao, Qi
;
Kuai, Ling
;
Jiang, Lan
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 734-753
Persistent link: https://www.econbiz.de/10014428169
Saved in:
5
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
6
Acting like an interpersonal relationship : cobrand anthropomorphism increases product evaluation and purchase intention
Han, Jie
;
Wang, Desheng
;
Yang, Zhihao
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014383201
Saved in:
7
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
8
Transferring in-store experience to online : An omnichannel strategy for DIY customers' enhanced brand resonance and co-creative actions
Suh, Taewon
;
Moradi, Masoud
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014434840
Saved in:
9
Measuring brand hate in a cross-cultural context : Emic and Etic scale development and validation
Akrout, Houcine
;
Mrad, Mona
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468640
Saved in:
10
The effect of image richness on customer engagement : evidence from Sina Weibo
Zhao, Lu
;
Zhang, Mingli
;
Ming, Yaxin
;
Niu, Tao
;
Wang, Yu
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468679
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