//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing"
~subject:"Ladengestaltung"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenpolitik"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Ladengestaltung
Marketing management
Brand management
634
Markenführung
634
Consumer behaviour
425
Konsumentenverhalten
425
Brand image
353
Markenimage
353
Brand
259
Markenartikel
251
Beziehungsmarketing
142
Relationship marketing
142
Social Web
103
Social web
103
Internet marketing
83
Online-Marketing
83
Luxury goods
76
Luxusgüter
76
Marketingmanagement
54
Advertising effects
50
Werbewirkung
50
Einzelhandel
49
Retail trade
49
Brand equity
43
Branding
37
Customer integration
37
Kundenintegration
37
Social media
37
Personality psychology
36
Persönlichkeitspsychologie
36
Advertising
33
Emotion
28
Customer satisfaction
27
Kundenzufriedenheit
27
Werbung
27
International marketing
26
Internationales Marketing
26
Brand loyalty
24
Corporate reputation
24
Firmenimage
24
Corporate Social Responsibility
23
more ...
less ...
Online availability
All
Undetermined
42
Type of publication
All
Article
58
Type of publication (narrower categories)
All
Article in journal
58
Aufsatz in Zeitschrift
58
Conference paper
2
Konferenzbeitrag
2
Language
All
English
58
Author
All
Ko, Eunju
4
Balmer, John M.T.
2
Baumgarth, Carsten
2
Gupta, Suraksha
2
Kim, Sang Jin
2
Podnar, Klement
2
Ahmed, Zafar U.
1
Aiello, Gaetano
1
Akhtar, Pervaiz
1
Andersen, Sophie Esmann
1
Avraham, Eli
1
Bachtel, Robert C.
1
Bang, Nguyen
1
Barnes, Stuart J.
1
Barone, Michael J.
1
Barrio-García, Salvador del
1
Bauner, Christoph
1
Baxendale, Shane
1
Berry, Christopher
1
Bertolini, Alessandra
1
Blair, Edward A.
1
Borah, Sourav Bikash
1
Boronczyk, Felix
1
Breuer, Christoph
1
Cai, Yuanyuan
1
Cambier, Fanny
1
Carnevale, Marina
1
Chen, Hao
1
Choi, Jeonghye
1
Chung, Hwan
1
Chung, Minjee
1
Cristofaro, Matteo
1
Davcik, Nebojsa S.
1
Davvetas, Vasileios
1
Dekimpe, Marnik G.
1
Echambadi, Raj
1
Edmondson, Diane R.
1
Everdingen, Yvonne Maria van
1
Faria, Rita Tamagnini
1
Faroque, Anisur Rahman
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of retailing
The journal of brand management : an international journal
45
The journal of product & brand management
32
Journal of retailing and consumer services
25
European journal of marketing : EJM
22
Journal of strategic marketing
20
Journal of marketing communications
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
SpringerLink / Bücher
15
Journal of marketing management : MM
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Springer eBook Collection
10
International journal of retail & distribution management
9
International marketing review
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of marketing
9
Journal of promotion management : JPM
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of the Academy of Marketing Science
9
Cogent business & management
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
International journal of advertising : the review of marketing communications
8
The journal of business & industrial marketing
8
The marketing review
8
Asia Pacific journal of marketing and logistics
7
Business horizons
7
Gabler Edition Wissenschaft
7
Journal of promotion management : innovations in planning and applied research
7
Marketing intelligence & planning
7
International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
6
International review on public and non-profit marketing
6
Journal of global marketing
6
Management research review
6
Measuring and managing brands
6
European management journal
5
Europäische Hochschulschriften / 5
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
more ...
less ...
Source
All
ECONIS (ZBW)
58
Showing
1
-
10
of
58
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
2
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
3
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
4
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
5
From silos to synergies : a systematic review of luxury in marketing research
Sharma, Amalesh
;
Soni, Mauli
;
Borah, Sourav Bikash
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 893-907
Persistent link: https://www.econbiz.de/10013194294
Saved in:
6
The impact of negative customer engagement on market-based assets and financial performance
Rahman, Mahabubur
;
Faroque, Anisur Rahman
;
Sakka, Georgia
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 422-435
Persistent link: https://www.econbiz.de/10013197867
Saved in:
7
Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
8
From brand control to brand co-creation : an integrated framework of brand paradigms and emerging brand perspectives
Siano, Alfonso
;
Vollero, Agostino
;
Bertolini, Alessandra
- In:
Journal of business research : JBR
152
(
2022
),
pp. 372-386
Persistent link: https://www.econbiz.de/10013493992
Saved in:
9
Virtual reality marketing and customer advocacy : transforming experiences from story-telling to story-doing
Regt, Anouk de
;
Plangger, Kirk
;
Barnes, Stuart J.
- In:
Journal of business research : JBR
136
(
2021
),
pp. 513-522
Persistent link: https://www.econbiz.de/10012663249
Saved in:
10
Brand orientation : conceptual extension, scale development and validation
Piha, Lamprini
;
Papadas, Karolos
;
Davvetas, Vasileios
- In:
Journal of business research : JBR
134
(
2021
),
pp. 203-222
Persistent link: https://www.econbiz.de/10012643741
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->