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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand"
~subject:"Experiment"
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Search: subject_exact:"Virtuelle Umgebung"
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Brand
Experiment
Virtual reality
90
Virtuelle Realität
90
Consumer behaviour
69
Konsumentenverhalten
69
Augmented reality
27
Social Web
26
Social web
26
Online retailing
22
Online-Handel
22
Einzelhandel
18
Retail trade
18
Beziehungsmarketing
15
Relationship marketing
15
Brand management
14
Markenführung
14
Innovation adoption
11
Innovationsakzeptanz
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Internet marketing
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Online-Marketing
11
Advertising effects
10
Werbewirkung
10
E-commerce
9
Electronic Commerce
9
Brand image
8
Markenimage
8
Customer satisfaction
7
Kundenzufriedenheit
7
Virtual organization
7
Virtuelle Organisation
7
Virtual team
6
Virtuelles Team
6
Customer experience
5
Interactivity
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Markenartikel
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Marketing management
5
Marketingmanagement
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Bigné Alcañiz, J. Enrique
2
Torrecilla, Carmen
2
Alcañiz, Mariano
1
Ashraf, Abdul R.
1
Berlo, Zeph M. C. van
1
Carlson, Jeffrey R.
1
Chen, Sixing
1
Duffy, Katherine
1
Felix, Reto
1
Flavián Blanco, Carlos
1
Guerreiro, João Pedro Silva Martins
1
Guixeres, Jaime
1
Hinsch, Chris
1
Ibáñez-Sánchez, Sergio
1
Japutra, Arnold
1
Jung, Jaesuk
1
Ko, Eunju
1
Laan, L. Nynke van der
1
Lim, Rachel Esther
1
Llinares, Carmen
1
Loureiro, Sandra Maria Correia
1
Martínez-Navarro, Jesus
1
Meißner, Martin
1
Nguyen, Oanh
1
Oppewal, Harmen
1
Orús, Carlos
1
Park, Hyejune
1
Pfeiffer, Jella
1
Pfeiffer, Thies
1
Rauschnabel, Philipp A.
1
Reijmersdal, Eva A. van
1
Scholz, Joachim
1
Seo, Yuri
1
Smit, Edith G.
1
Thongpapanl, Narongsak
1
Wang, Kai-Yu
1
Yang, Shuai
1
Yu, Jihye
1
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Journal of business research : JBR
Journal of retailing and consumer services
Tourism management : research, policies, practice
7
Journal of behavioral and experimental economics
5
Psychology & marketing
4
Journal of economic behavior & organization : JEBO
3
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
3
Management information systems : mis quarterly
3
International journal of contemporary hospitality management
2
Journal of management information systems : JMIS
2
Journal of retailing
2
Reihe: Marketing : MAR
2
Research technology management : RTM
2
Southern economic journal
2
The journal of services marketing
2
2. Internationaler Magdeburger Logistik-Doktorandenworkshop : 18. und 19. Juni 2009
1
CEDEX discussion paper series
1
CESifo working papers
1
Computational and mathematical organization theory
1
Creativity and innovation management
1
Discussion paper series / IZA
1
Economic systems research : journal of the International Input-Output Association
1
European journal of marketing : EJM
1
Faculty & research / Insead : working paper series
1
Gabler-Edition Wissenschaft
1
Games and economic behavior
1
Global business and finance review
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
1
Information systems and e-business management : ISeB
1
Information systems research : ISR
1
Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of innovation and technology management : IJITM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of product development : IJPD
1
International journal of technology marketing : IJTMkt
1
Journal of agricultural economics : JAE
1
Journal of business and psychology
1
Journal of current issues and research in advertising
1
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ECONIS (ZBW)
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1
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
2
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
3
How escapism leads to behavioral intention in a virtual reality store with background music?
Loureiro, Sandra Maria Correia
;
Guerreiro, João Pedro …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 288-300
Persistent link: https://www.econbiz.de/10012643762
Saved in:
4
The influence of scent on virtual reality experiences : the role of aroma-content congruence
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 289-301
Persistent link: https://www.econbiz.de/10012430512
Saved in:
5
Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
;
Smit, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
Saved in:
6
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
7
How augmented reality affects advertising effectiveness : the mediating effects of curiosity and attention toward the ad
Yang, Shuai
;
Carlson, Jeffrey R.
;
Chen, Sixing
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012238342
Saved in:
8
Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research
Meißner, Martin
;
Pfeiffer, Jella
;
Pfeiffer, Thies
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 445-458
Persistent link: https://www.econbiz.de/10012023989
Saved in:
9
The influence of virtual reality in e-commerce
Martínez-Navarro, Jesus
;
Bigné Alcañiz, J. Enrique
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 475-482
Persistent link: https://www.econbiz.de/10012023993
Saved in:
10
Augmented reality marketing : how mobile AR-apps can improve brands through inspiration
Rauschnabel, Philipp A.
;
Felix, Reto
;
Hinsch, Chris
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 43-53
Persistent link: https://www.econbiz.de/10012025827
Saved in:
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