//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Virtuelle Umgebung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand
Virtual reality
90
Virtuelle Realität
90
Consumer behaviour
69
Konsumentenverhalten
69
Augmented reality
27
Social Web
26
Social web
26
Online retailing
22
Online-Handel
22
Einzelhandel
18
Retail trade
18
Beziehungsmarketing
15
Relationship marketing
15
Brand management
14
Markenführung
14
Innovation adoption
11
Innovationsakzeptanz
11
Internet marketing
11
Online-Marketing
11
Advertising effects
10
Werbewirkung
10
E-commerce
9
Electronic Commerce
9
Brand image
8
Markenimage
8
Customer satisfaction
7
Experiment
7
Kundenzufriedenheit
7
Virtual organization
7
Virtuelle Organisation
7
Virtual team
6
Virtuelles Team
6
Customer experience
5
Interactivity
5
Markenartikel
5
Marketing management
5
Marketingmanagement
5
Perception
5
Presence
5
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Bigné Alcañiz, J. Enrique
1
Duffy, Katherine
1
Felix, Reto
1
Hinsch, Chris
1
Jung, Jaesuk
1
Ko, Eunju
1
Lim, Rachel Esther
1
Llinares, Carmen
1
Park, Hyejune
1
Rauschnabel, Philipp A.
1
Scholz, Joachim
1
Seo, Yuri
1
Torrecilla, Carmen
1
Yu, Jihye
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of retailing and consumer services
Psychology & marketing
3
Reihe: Marketing : MAR
2
European journal of marketing : EJM
1
Global business and finance review
1
Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
1
International journal of advertising : the quarterly review of marketing communications
1
Marketing : ZFP ; journal of research and management
1
Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
1
Technological forecasting & social change : an international journal
1
The journal of brand management : an international journal
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
University of Miami Legal Studies Research Paper
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
2
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
3
Augmented reality marketing : how mobile AR-apps can improve brands through inspiration
Rauschnabel, Philipp A.
;
Felix, Reto
;
Hinsch, Chris
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 43-53
Persistent link: https://www.econbiz.de/10012025827
Saved in:
4
We ARe at home: how augmented reality reshapes mobile marketing and consumer-brand relationships
Scholz, Joachim
;
Duffy, Katherine
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 11-23
Persistent link: https://www.econbiz.de/10011904302
Saved in:
5
Elapsed time on first buying triggers brand choices within a category : a virtual reality-based study
Bigné Alcañiz, J. Enrique
;
Llinares, Carmen
; …
- In:
Journal of business research : JBR
69
(
2016
)
4
,
pp. 1423-1427
Persistent link: https://www.econbiz.de/10011447334
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->