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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of service research : JSR"
~subject:"Beziehungsmarketing"
~subject:"Markenführung"
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Search: subject_exact:"Dienstleistungsmarketing"
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Beziehungsmarketing
Markenführung
Dienstleistungsmarketing
32
Services marketing
32
Relationship marketing
16
Customer satisfaction
11
Dienstleistungsqualität
11
Kundenzufriedenheit
11
Service quality
11
Consumer behaviour
10
Konsumentenverhalten
10
Dienstleistungssektor
7
Service industry
7
Customer integration
6
Dienstleistung
6
Kundenintegration
6
Services
6
Betriebliche Wertschöpfung
5
Dienstleistungsmanagement
5
Service management
5
Value creation
5
Marketing theory
4
Marketingtheorie
4
Salespeople
4
Verkaufspersonal
4
Arbeitszufriedenheit
3
Beschwerdemanagement
3
Complaint management
3
Customer value
3
Deutschland
3
Germany
3
Job satisfaction
3
Kundenwert
3
Lieferantenmanagement
3
Service-Dominant Logic
3
Service-dominant logic
3
Supplier relationship management
3
Viral marketing
3
Virales Marketing
3
Business services
2
Co-creation
2
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Article
17
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17
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English
17
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Berry, Leonard L.
1
Bolton, Ruth N.
1
Brady, Michael K.
1
Ceric, Arnela
1
Chandler, Jennifer D.
1
D'Alessandro, Steven
1
Dean, Alison
1
Doorn, Jenny van
1
Eggert, Andreas
1
Flynn, Andrea Godfrey
1
Garnefeld, Ina
1
Han, Xiaoyun
1
Haumann, Till
1
Haws, Kelly L.
1
Helm, Sabrina
1
Hoelzl, Erik
1
Hopkins, Lucas M.
1
Hsieh, Jung-Kuei
1
Hsieh, Yi-Ching
1
Huang, Ming-hui
1
Johnson, Lester W.
1
Kamleitner, Bernadette
1
Kokkoris, Michail D.
1
Kolberg, Anika
1
Kwortnik, Robert J.
1
Lee, Na Young
1
Lemon, Katherine N.
1
Lusch, Robert F.
1
Mayser, Sabine
1
Mende, Martin
1
Mikolon, Sven
1
Milne, George R.
1
Mittal, Vikas
1
Nass, Stephan
1
Noble, Stephanie M.
1
Pick, Doreén
1
Pires, Guilherme D.
1
Polo-Redondo, Yolanda
1
Pugh, Harrison B.
1
Rehman, Muqqadas
1
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Published in...
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Journal of business research : JBR
Journal of service research : JSR
The journal of services marketing
25
Dienstleistungsmarken : Forum Dienstleistungsmanagement
14
Journal of retailing and consumer services
11
Services marketing quarterly
10
European journal of marketing : EJM
8
Journal of service management
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
Kundenbeziehungen im Dienstleistungsbereich
7
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
6
Journal of the Academy of Marketing Science
6
SpringerLink / Bücher
6
Basler Schriften zum Marketing
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of contemporary hospitality management
4
Journal of strategic marketing
4
Managing consumer services : factory or theater?
4
The international journal of bank marketing : IJBM
4
The journal of brand management : an international journal
4
European journal of marketing
3
Handbuch Hospitality Management : Managementkonzepte, Wettbewerbskontext, Unternehmenspraxis
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of travel and tourism marketing
3
Management im Gesundheitswesen : das Lehrbuch für Studium und Praxis
3
Marketing theory
3
South Asian journal of management : SAJM
3
Springer eBook Collection / Business and Economics
3
The journal of business & industrial marketing
3
The service industries journal
3
Tourism management : research, policies, practice
3
Advances in services marketing
2
Aktuelle Entwicklungen im Dienstleistungsmarketing
2
Beiträge zum Controlling
2
Corporate brand and corporate reputation
2
Dienstleistungsmanagement : Jahrbuch
2
Dienstleistungsqualität : Konzepte - Methoden - Erfahrungen
2
Edward Elgar E-Book Archive
2
Elgar original reference
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
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ECONIS (ZBW)
17
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1
So distant, yet useful : the impact of distal stories on customers' service expectations
Lee, Na Young
;
Noble, Stephanie M.
;
Zablah, Alex R.
- In:
Journal of business research : JBR
113
(
2020
),
pp. 230-242
Persistent link: https://www.econbiz.de/10012230473
Saved in:
2
Self-found, spellbound : the sense of own discovery shapes customer bonds with service venues
Kokkoris, Michail D.
;
Hoelzl, Erik
;
Kamleitner, Bernadette
- In:
Journal of business research : JBR
113
(
2020
),
pp. 303-316
Persistent link: https://www.econbiz.de/10012230490
Saved in:
3
A customer scorned : effects of employee reprimands in frontline service encounters
Pugh, Harrison B.
;
Brady, Michael K.
;
Hopkins, Lucas M.
- In:
Journal of service research : JSR
21
(
2018
)
2
,
pp. 219-234
Persistent link: https://www.econbiz.de/10011855801
Saved in:
4
Evaluating Facebook brand content popularity for service versus goods offerings
Swani, Kunal
;
Milne, George R.
- In:
Journal of business research : JBR
79
(
2017
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011745171
Saved in:
5
Using blueprinting and benchmarking to identify marketing resources that help co-create customer value
Ceric, Arnela
;
D'Alessandro, Steven
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5653-5661
Persistent link: https://www.econbiz.de/10011597433
Saved in:
6
Dialogic co-creation and service innovation performance in high-tech companies
Hsieh, Jung-Kuei
;
Hsieh, Yi-Ching
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2266-2271
Persistent link: https://www.econbiz.de/10011389327
Saved in:
7
The complex role of complexity : how service providers can mitigate negative effects of perceived service complexity when selling professional services
Mikolon, Sven
;
Kolberg, Anika
;
Haumann, Till
;
Wieseke, Jan
- In:
Journal of service research : JSR
18
(
2015
)
4
,
pp. 513-528
Persistent link: https://www.econbiz.de/10011392292
Saved in:
8
Using service logic to redefine exchange in terms of customer and supplier participation
Pires, Guilherme D.
;
Dean, Alison
;
Rehman, Muqqadas
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 952-932
Persistent link: https://www.econbiz.de/10010516678
Saved in:
9
Motivating customers to adhere to expert advice in professional services : a medical service context
Seiders, Kathleen
;
Flynn, Andrea Godfrey
;
Berry, Leonard L.
- In:
Journal of service research : JSR
18
(
2015
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10010483440
Saved in:
10
Service systems : a broadened framework and research agenda on value propositions, engagement, and service experience
Chandler, Jennifer D.
;
Lusch, Robert F.
- In:
Journal of service research : JSR
18
(
2015
)
1
,
pp. 6-22
Persistent link: https://www.econbiz.de/10010483444
Saved in:
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