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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~person:"Mattila, Anna S."
~subject:"Virales Marketing"
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Virales Marketing
Consumer behaviour
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Mattila, Anna S.
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Journal of business research : JBR
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of service research : JSR
1
Tourism management : research, policies, practice
1
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Negative online reviews and consumers' service consumption
Golmohammadi, Alireza
;
Mattila, Anna S.
;
Gauri, Dinesh Kumar
- In:
Journal of business research : JBR
116
(
2020
),
pp. 27-36
Persistent link: https://www.econbiz.de/10012257533
Saved in:
2
Online reviews : the role of information load and peripheral factors
Zhang, Lu
;
Wu, Luorong
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
3
,
pp. 299-310
Persistent link: https://www.econbiz.de/10011450694
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