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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey"
~subject:"Brand image"
~subject:"Innovation"
~subject:"Online-Marketing"
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Brand image
Innovation
Online-Marketing
Distribution channel
68
Vertriebsweg
68
Consumer behaviour
34
Konsumentenverhalten
34
Einzelhandel
25
Retail trade
25
Beziehungsmarketing
21
Online retailing
21
Online-Handel
21
Relationship marketing
21
E-commerce
17
Electronic Commerce
17
Internet marketing
13
Lieferantenmanagement
10
Marketing management
10
Marketingmanagement
10
Supplier relationship management
10
Multichannel strategy
6
Preismanagement
6
Pricing strategy
6
Customer satisfaction
5
Game theory
5
Kundenzufriedenheit
5
Multikanalvertrieb
5
Omnichannel
5
Spieltheorie
5
Advertising
4
Competitive advantage
4
Internet
4
Marketing channel
4
Multichannel retailing
4
Werbung
4
Wettbewerbsvorteil
4
Brand management
3
China
3
Competition
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3
Customer analysis
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17
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Choi, Jeonghye
2
Achrol, Ravi S.
1
Alavi, Sascha
1
Banerjee, Somnath
1
Bargoni, Augusto
1
Bhardwaj, Pradeep
1
Cai, Zhao
1
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1
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Fu, Xiaorong
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Gultekin, Beyza
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Han, Jin K.
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Han, Sangman
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Im, Il
1
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Jung, Sung In
1
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1
Kim, Jikyung Jeanne
1
Kim, Mingyung
1
Kim, Sanghwa
1
Kliestik, Tomas
1
Kotler, Philip
1
Kwon, Wi-suk
1
Lee, Jung Won
1
Lennon, Sharron J.
1
Li, Yang
1
Linsenmayer, Kim Tina
1
Liu, Hefu
1
Monfort, Abel
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Journal of business research : JBR
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
Journal of retailing and consumer services
16
Journal of retailing
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of marketing channels : ... distribution systems, strategy, and management
5
Journal of marketing research : JMR
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
International journal of retail & distribution management
4
International journal of retail and distribution management
4
Marketing intelligence & planning
4
International journal of electronic marketing and retailing : IJEMR
3
International marketing review
3
SpringerLink / Bücher
3
Working paper
3
Asia Pacific journal of marketing and logistics
2
Baltic Journal of Economic Studies
2
Business horizons
2
Decision sciences : DS
2
Electronic commerce research
2
Essays on capabilities based marketing and competitive superiority : FIMAC II - research
2
European journal of operational research : EJOR
2
Faculty & research / Insead : working paper series
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of internet marketing and advertising : IJIMA
2
International journal of production economics
2
International journal of technology marketing : IJTMkt
2
Journal of institutional and theoretical economics : JITE
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Journal of media business studies
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of the Academy of Marketing Science
2
Omega : the international journal of management science
2
Quantitative marketing and economics : QME
2
Some perspectives on the modern theory of the firm
2
The journal of business & industrial marketing
2
The new institutional economics
2
Transportation research / E : an international journal
2
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ECONIS (ZBW)
17
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17
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1
Family firms' characteristics and consumer behaviour : an enquiry into millennials' purchase intention in the online channel
Bargoni, Augusto
;
Kliestik, Tomas
;
Jabeen, Fauzia
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534115
Saved in:
2
Online-offline channel integration and innovation ambidexterity : roles of top management team and environmental dynamism
Li, Yang
;
Chen, Meng
;
Cai, Zhao
;
Liu, Hefu
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014294826
Saved in:
3
Positive or negative spillover? : the influence of online channel satisfaction on offline channel adoption
Teng, Hongxin
;
Xia, Qinying
;
Shou, Jiayi
;
Zhao, Jing
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013468724
Saved in:
4
Mapping consumer's cross-device usage for online search : mobile- vs. PC-based search in the purchase decision process
Han, Sangman
;
Han, Jin K.
;
Im, Il
;
Jung, Sung In
;
Lee, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 387-399
Persistent link: https://www.econbiz.de/10013168306
Saved in:
5
Distributed marketing networks : the fourth industrial revolution
Achrol, Ravi S.
;
Kotler, Philip
- In:
Journal of business research : JBR
150
(
2022
),
pp. 515-527
Persistent link: https://www.econbiz.de/10013365751
Saved in:
6
From personal to online selling : how relational selling shapes salespeople's promotion of e-commerce channels
Habel, Johannes
;
Alavi, Sascha
;
Linsenmayer, Kim Tina
- In:
Journal of business research : JBR
132
(
2021
),
pp. 373-382
Persistent link: https://www.econbiz.de/10012581618
Saved in:
7
Reciprocity within major retail purchase channels and their effects on overall, offline and online loyalty
Swoboda, Bernhard
;
Winters, Amelie
- In:
Journal of business research : JBR
125
(
2021
),
pp. 279-294
Persistent link: https://www.econbiz.de/10012494066
Saved in:
8
Integrating different channels : showrooming and webrooming : evolution of online channels
Türk, Elif
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 197-210)
.
2021
Persistent link: https://www.econbiz.de/10012492389
Saved in:
9
Omni-channel strategy in the framework of the search engines
Gultekin, Beyza
;
Erdem, Sabri
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 211-232)
.
2021
Persistent link: https://www.econbiz.de/10012492390
Saved in:
10
Purchase now and consume later : do online and offline environments drive online social interactions and sales?
Kim, Jikyung
;
Kim, Sanghwa
;
Choi, Jeonghye
- In:
Journal of business research : JBR
120
(
2020
),
pp. 274-285
Persistent link: https://www.econbiz.de/10012417129
Saved in:
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