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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing intelligence & planning"
~subject:"Handelsmarke"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
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Handelsmarke
Online-Marketing
Relationship marketing
Distribution channel
69
Vertriebsweg
69
Consumer behaviour
33
Konsumentenverhalten
33
Einzelhandel
26
Retail trade
26
Beziehungsmarketing
20
E-commerce
18
Electronic Commerce
18
Online retailing
18
Online-Handel
18
Internet marketing
14
Lieferantenmanagement
11
Supplier relationship management
11
Marketing management
9
Marketingmanagement
9
Customer satisfaction
7
Kundenzufriedenheit
7
Preismanagement
6
Pricing strategy
6
Game theory
5
Internet
5
Spieltheorie
5
Advertising
4
Brand image
4
Brand management
4
Competitive advantage
4
Markenführung
4
Markenimage
4
Marketing channel
4
Multichannel strategy
4
Social Web
4
Social web
4
Werbung
4
Wettbewerbsvorteil
4
Channel integration
3
China
3
Competition
3
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32
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32
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32
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32
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Choi, Jeonghye
2
Yan, Ruiliang
2
Acquila-Natale, Emiliano
1
Alavi, Sascha
1
Amrouche, Nawel
1
Banerjee, Somnath
1
Bargoni, Augusto
1
Bhardwaj, Pradeep
1
Chiou, Jyh-shen
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1
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1
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1
Fan, Hua
1
Fink, Matthias
1
Fleischer, Hannes
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Floh, Arne
1
Fu, Xiaorong
1
Gao, Wei
1
Gartner, Johannes
1
Geuens, Maggie
1
Gonc̦alves, Helena Martins
1
Habel, Johannes
1
Han, Jin K.
1
Han, Sangman
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Heeremans, Eva
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Im, Il
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1
Kale, Sudhir H.
1
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1
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1
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Journal of business research : JBR
Marketing intelligence & planning
Journal of retailing and consumer services
33
Journal of retailing
20
Industrial marketing management : the international journal for industrial and high-tech firms
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of marketing channels : ... distribution systems, strategy, and management
11
International journal of retail & distribution management
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
European journal of operational research : EJOR
7
Journal of marketing research : JMR
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
The international review of retail, distribution and consumer research
7
International journal of electronic marketing and retailing : IJEMR
6
Journal of marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
6
SpringerLink / Bücher
6
The journal of business & industrial marketing
6
Asia Pacific journal of marketing and logistics
5
International journal of production economics
5
International journal of production research
5
International journal of retail and distribution management
5
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
5
Handbuch Multi-Channel-Marketing
4
Journal of service research : JSR
4
Journal of the Academy of Marketing Science
4
Transportation research / E : an international journal
4
Cogent business & management
3
Electronic commerce research
3
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
3
International journal of electronic commerce : IJEC
3
International journal of services technology and management
3
Inventi impact: retailing & consumer services
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of marketing channels : distribution systems, strategy, and management
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of strategic marketing
3
Marketing letters : a journal of research in marketing
3
Omega : the international journal of management science
3
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ECONIS (ZBW)
32
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1
How online grocery shopping drives private label food purchases
Verstraeten, Julie
;
Heeremans, Eva
;
Geuens, Maggie
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383069
Saved in:
2
Positive or negative spillover? : the influence of online channel satisfaction on offline channel adoption
Teng, Hongxin
;
Xia, Qinying
;
Shou, Jiayi
;
Zhao, Jing
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013468724
Saved in:
3
Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
Saved in:
4
Family firms' characteristics and consumer behaviour : an enquiry into millennials' purchase intention in the online channel
Bargoni, Augusto
;
Kliestik, Tomas
;
Jabeen, Fauzia
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534115
Saved in:
5
How online shopping experiences shape consumer webrooming behavior
Schiessl, Djonata
;
Korelo, Jose
;
Dias, Helison Bertoli Alves
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 16-30
Persistent link: https://www.econbiz.de/10013532103
Saved in:
6
Mapping consumer's cross-device usage for online search : mobile- vs. PC-based search in the purchase decision process
Han, Sangman
;
Han, Jin K.
;
Im, Il
;
Jung, Sung In
;
Lee, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 387-399
Persistent link: https://www.econbiz.de/10013168306
Saved in:
7
From personal to online selling : how relational selling shapes salespeople's promotion of e-commerce channels
Habel, Johannes
;
Alavi, Sascha
;
Linsenmayer, Kim Tina
- In:
Journal of business research : JBR
132
(
2021
),
pp. 373-382
Persistent link: https://www.econbiz.de/10012581618
Saved in:
8
The dark side of channel rewards for observer distributors : a social comparison perspective
Zeng, Fue
;
Huang, Ying
;
Xiao, Zhenxin
;
Wang, Cheng Lu
; …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 441-452
Persistent link: https://www.econbiz.de/10012581684
Saved in:
9
Multichannel presence, boon or curse? : a comparison in price, loyalty, regret, and disappointment
Mookherjee, Satadruta
;
Lee, Jennifer J.
;
Sung, Billy
- In:
Journal of business research : JBR
132
(
2021
),
pp. 429-440
Persistent link: https://www.econbiz.de/10012581699
Saved in:
10
Service quality in social media communication of NPOs : the moderating effect of channel choice
Gartner, Johannes
;
Fink, Matthias
;
Floh, Arne
;
Eggers, …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 579-587
Persistent link: https://www.econbiz.de/10012665737
Saved in:
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