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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Personnel journal : the magazine of industrial relations and personnel management"
~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
865
Innovation
652
Relationship marketing
626
Beziehungsmarketing
624
Brand management
584
Markenführung
583
Innovation management
541
Innovationsmanagement
540
Firm performance
438
Unternehmenserfolg
438
Brand image
387
Markenimage
387
Corporate social responsibility
341
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339
Marketing management
319
Marketingmanagement
319
Strategic management
275
Strategisches Management
275
Knowledge transfer
264
Wissenstransfer
264
Knowledge management
259
Lieferantenmanagement
258
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258
Wissensmanagement
258
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247
Markenartikel
240
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235
Social web
235
Customer satisfaction
209
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209
Managers
179
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177
KMU
173
SME
173
Internet marketing
165
Online-Marketing
165
Dienstleistungsqualität
162
Service quality
162
Organisatorischer Wandel
161
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9
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865
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Ko, Eunju
13
Balaji, M. S.
8
Diamantopoulos, Adamantios
8
Filieri, Raffaele
7
Roy, Sanjit
7
Valette-Florence, Pierre
7
Veloutsou, Cleopatra
7
Bartikowski, Boris
6
Kim, Kyung Hoon
6
Laroche, Michel
6
Merchant, Altaf
6
Michel, Géraldine
6
Chebat, Jean-Charles
5
Cleveland, Mark
5
Gupta, Suraksha
5
Mattila, Anna S.
5
McLean, Graeme J.
5
Melewar, T. C.
5
Phau, Ian
5
Seo, Yuri
5
Shukla, Paurav
5
Teng, Lefa
5
Aiello, Gaetano
4
Brunk, Katja H.
4
Chen, Qimei
4
Christodoulides, George
4
Donthu, Naveen
4
Geuens, Maggie
4
Grohs, Reinhard
4
Japutra, Arnold
4
Martin, Drew
4
Megehee, Carol M.
4
Oghazi, Pejvak
4
Roy, Rajat
4
Septianto, Felix
4
Sharma, Piyush
4
Voyer, Benjamin G.
4
Andreini, Daniela
3
Arslanagic-Kalajdzic, Maja
3
Augusto, Mário Gomes
3
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Journal of business research : JBR
Personnel journal : the magazine of industrial relations and personnel management
Journal of retailing and consumer services
815
International journal of hospitality management
723
The journal of product & brand management
393
The journal of brand management : an international journal
347
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of marketing management : MM
307
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
Cogent business & management
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International journal of contemporary hospitality management
261
Journal of hospitality marketing & management
243
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
218
Psychology & marketing
218
Asia Pacific journal of marketing and logistics
187
SpringerLink / Bücher
175
Journal of marketing management : JMM ; journal of the Academy of Marketing
172
Journal of promotion management : JPM
165
Journal of promotion management : innovations in planning and applied research
164
The journal of services marketing
164
European journal of marketing : EJM
162
Marketing : ZFP ; journal of research and management
162
International journal of consumer studies
159
Journal of business ethics : JOBE
155
Journal of marketing communications
148
Journal of the Academy of Marketing Science
148
Journal of travel and tourism marketing
142
Journal of marketing
137
Journal of retailing
137
International journal of retail and distribution management
136
Journal of sport management : the official journal of the North American Society of Sport Management
133
Tourism management perspectives : TMP
130
Marketing intelligence & planning
126
Industrial marketing management : the international journal for industrial and high-tech firms
121
Journal of revenue and pricing management
111
Journal of strategic marketing
109
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
107
International journal of sport management and marketing : IJSMM
107
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ECONIS (ZBW)
865
Showing
1
-
10
of
865
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date (newest first)
date (oldest first)
1
The advent of customer experiential
knowledge
management
approach (CEKM) : the integration of offline & online experiential
knowledge
Jaziri-Bouagina, Dhouha
- In:
Journal of business research : JBR
94
(
2019
),
pp. 241-256
Persistent link: https://www.econbiz.de/10011947403
Saved in:
2
Through narratives we learn : exploring
knowledge
-building as a marketing strategy for prosocial water reuse
Hu, Han-fen
;
Krishen, Anjala S.
;
Barnes, Jesse
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014280451
Saved in:
3
Mind the fake reviews! : protecting consumers from deception through persuasion
knowledge
acquisition
Costa Filho, Murilo Carrazedo
;
Rafael, Diego Nogueira
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013534273
Saved in:
4
How does mothers' mood matter on their choice of organic food? : controlled eye-tracking study
Giray, Caner
;
Yon, Belma
;
Alniacik, Umit
;
Girisken, Yener
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1175-1185
Persistent link: https://www.econbiz.de/10013185087
Saved in:
5
"Let's make a deal" : price outcomes and the interaction of customer persuasion
knowledge
and salesperson negotiation strategies
Holmes, Yvette M.
;
Beitelspacher, Lauren Skinner
; …
- In:
Journal of business research : JBR
78
(
2017
),
pp. 81-92
Persistent link: https://www.econbiz.de/10011736241
Saved in:
6
Customer experience
management
in the age of big data analytics : a strategic framework
Holmlund, Maria
;
Van Vaerenbergh, Yves
;
Ciuchita, Robert
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 356-365
Persistent link: https://www.econbiz.de/10012257620
Saved in:
7
The (r)evolution of wine marketing mix : from the 4Ps to the 4Es
Festa, Giuseppe
;
Cuomo, Maria Teresa
;
Metallo, Gerardino
; …
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1550-1555
Persistent link: https://www.econbiz.de/10011450311
Saved in:
8
The effects of the subjective-experiential
knowledge
gap on consumers’ information search behavior and perceptions of consumption risk
Tajdini, Saeed
- In:
Journal of business research : JBR
135
(
2021
),
pp. 66-77
Persistent link: https://www.econbiz.de/10012643985
Saved in:
9
What consumers actually know : the role of objective nutrition
knowledge
in processing stop sign and traffic light front-of-pack nutrition labels
Andrews, J. Craig
;
Netemeyer, Richard G.
;
Burton, Scot
; …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 140-155
Persistent link: https://www.econbiz.de/10012494446
Saved in:
10
When do consumers prefer partitioned prices? : the role of mood and pricing tactic persuasion
knowledge
Das, Gopal
;
Roy, Rajat
;
Naidoo, Vik
- In:
Journal of business research : JBR
116
(
2020
),
pp. 60-67
Persistent link: https://www.econbiz.de/10012257538
Saved in:
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