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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Psychology & marketing"
~subject:"Bibliometrics"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Segmentierung von Märkten"
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Bibliometrics
Konsumentenverhalten
Market segmentation
23
Marktsegmentierung
23
Consumer behaviour
13
Segmentation
4
Target group
3
USA
3
United States
3
Zielgruppe
3
Beziehungsmarketing
2
China
2
Cross-cultural relations
2
Cultural identity
2
Customer segmentation
2
Data quality
2
Datenqualität
2
Interkulturelle Beziehungen
2
Kulturelle Identität
2
Lieferantenmanagement
2
Market research
2
Marketing management
2
Marketingmanagement
2
Marktforschung
2
Personality psychology
2
Persönlichkeitspsychologie
2
Profitability
2
Relationship marketing
2
Rentabilität
2
Supplier relationship management
2
Theorie
2
Theory
2
2001-2006
1
Acculturation
1
Airbnb
1
Australia
1
Australien
1
B-to-B-Marketing
1
B2B marketing
1
Bekleidung
1
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14
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Demangeot, Catherine
2
Kipnis, Eva
2
Alvarez, Cecilia M. O.
1
Breivik, Jørgen
1
Broderick, Amanda J.
1
Clarke, Ann Højbjerg
1
Cowart, Kelly O.
1
Dickson, Peter R.
1
Durant, John
1
Farley, John U.
1
Floh, Arne
1
Fox, Gavin L.
1
Freytag, Per V.
1
Galalae, Cristina
1
Gosling, Sam
1
Hunter, Gary K.
1
Ko, Eunju
1
Koller, Monika
1
Larsen, Nils Magne
1
Lee, Jooyeon
1
Lehmann, Donald R.
1
Lutz, Christoph
1
Mora Cortez, Roberto
1
Namin, Aidin
1
Nataraajan, Rajan
1
Ndubisi, Nelson Oly
1
Newlands, Gemma
1
Orquin, Jacob Lund
1
Park, Hye-Jung
1
Petrescu, Maria
1
Pullig, Chris
1
Rabolt, Nancy J.
1
Richard, Marie-Odile
1
Rusch, Thomas
1
Sandy, Carson J.
1
Sung, Heewon
1
Taylor, Charles Robert
1
Valdimar Sigurdsson
1
Wagner, Udo
1
Wilson, Andrew E.
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Journal of business research : JBR
Psychology & marketing
Journal of retailing and consumer services
26
Marketing intelligence & planning
11
The international review of retail, distribution and consumer research
10
International journal of retail & distribution management
9
Journal of food products marketing
7
Journal of targeting, measurement and analysis for marketing
7
International journal of hospitality management
6
International journal of wine business research
6
International journal of wine business research : IJWBR
6
Journal of travel and tourism marketing
6
Young consumers : insight and ideas for responsible marketers
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing : EJM
5
European journal of operational research : EJOR
5
Food policy : economics planning and politics of food and agriculture
5
Gabler Edition Wissenschaft
5
International journal of consumer studies
5
International journal of contemporary hospitality management
5
Journal of customer behaviour
5
Journal of hospitality marketing & management
5
Journal of international consumer marketing
5
The journal of consumer marketing
5
Tourism management : research, policies, practice
5
Europäische Hochschulschriften / 5
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Technological forecasting & social change : an international journal
4
The IUP journal of marketing management : IJMM
4
Australasian marketing journal
3
Central European business review : CEBR
3
Electronic commerce research
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of event and festival management
3
International journal of production research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of sport management and marketing : IJSMM
3
International marketing review
3
Journal of air transport management
3
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ECONIS (ZBW)
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1
Technology within cultures : segmenting the wired consumers in Canada, France, and the USA
Petrescu, Maria
;
Namin, Aidin
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014304139
Saved in:
2
B2B market segmentation : a systematic review and research agenda
Mora Cortez, Roberto
;
Clarke, Ann Højbjerg
;
Freytag, Per V.
- In:
Journal of business research : JBR
126
(
2021
),
pp. 415-428
Persistent link: https://www.econbiz.de/10012494324
Saved in:
3
The heterogeneity of shoppers’ supermarket behaviors based on the use of carrying equipment
Larsen, Nils Magne
;
Valdimar Sigurdsson
;
Breivik, Jørgen
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 390-400
Persistent link: https://www.econbiz.de/10012175404
Saved in:
4
Reassessing positive dispositions for the consumption of products and services with different cultural meanings : a motivational perspective
Galalae, Cristina
;
Kipnis, Eva
;
Demangeot, Catherine
- In:
Journal of business research : JBR
115
(
2020
),
pp. 160-173
Persistent link: https://www.econbiz.de/10012271059
Saved in:
5
Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva
;
Demangeot, Catherine
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
Saved in:
6
Consumer segmentation within the sharing economy : the case of Airbnb
Lutz, Christoph
;
Newlands, Gemma
- In:
Journal of business research : JBR
88
(
2018
),
pp. 187-196
Persistent link: https://www.econbiz.de/10011869699
Saved in:
7
How the young adult consumer segment responds to trusty and committed marketing relationship
Ndubisi, Nelson Oly
;
Nataraajan, Rajan
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 923-935
Persistent link: https://www.econbiz.de/10011970101
Saved in:
8
The four faces of the Hispanic consumer : an acculturation-based segmentation
Alvarez, Cecilia M. O.
;
Dickson, Peter R.
;
Hunter, Gary K.
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 108-115
Persistent link: https://www.econbiz.de/10010237663
Saved in:
9
Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne
;
Zauner, Alexander
;
Koller, Monika
;
Rusch, Thomas
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
Saved in:
10
Predicting consumer behavior and media preferences : the comparative validity of personality traits and demographic variables
Sandy, Carson J.
;
Gosling, Sam
;
Durant, John
- In:
Psychology & marketing
30
(
2013
)
11
,
pp. 937-949
Persistent link: https://www.econbiz.de/10010206859
Saved in:
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