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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Qualitative market research : an international journal"
~subject:"Brand image"
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Search: subject_exact:"Branding"
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Subject
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Brand image
Brand management
661
Markenführung
661
Consumer behaviour
442
Konsumentenverhalten
442
Markenimage
376
Brand
266
Markenartikel
258
Beziehungsmarketing
143
Relationship marketing
143
Social Web
110
Social web
110
Internet marketing
86
Online-Marketing
86
Luxury goods
80
Luxusgüter
80
Advertising effects
52
Werbewirkung
52
Marketing management
51
Marketingmanagement
51
Branding
46
Social media
43
Brand equity
40
Personality psychology
39
Persönlichkeitspsychologie
39
Customer integration
38
Kundenintegration
38
Advertising
34
Emotion
34
Corporate reputation
28
Firmenimage
28
Werbung
28
Customer satisfaction
27
International marketing
27
Internationales Marketing
27
Kundenzufriedenheit
27
Brand loyalty
25
Einzelhandel
25
Retail trade
25
Brand architecture
22
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308
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9
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375
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1
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376
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376
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5
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5
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376
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Diamantopoulos, Adamantios
7
Foroudi, Pantea
6
Melewar, T. C.
6
Gupta, Suraksha
5
Merchant, Altaf
5
Valette-Florence, Pierre
5
Veloutsou, Cleopatra
5
Christodoulides, George
4
Ekinci, Yuksel
4
Grohs, Reinhard
4
Japutra, Arnold
4
Michel, Géraldine
4
Voyer, Benjamin G.
4
Wallpach, Sylvia von
4
Aiello, Gaetano
3
Arslanagic-Kalajdzic, Maja
3
Augusto, Mário Gomes
3
Bang, Nguyen
3
Davvetas, Vasileios
3
Dennis, Charles
3
Dwivedi, Yogesh Kumar
3
Fastoso, Fernando
3
Filieri, Raffaele
3
Guzman, Francisco
3
Halkias, Georgios
3
Hultman, Magnus
3
Jin, Zhongqi
3
Kastanakis, Minas
3
Ko, Eunju
3
Koll, Oliver
3
Molinillo, Sebastian
3
Motoki, Kosuke
3
Mühlbacher, Hans
3
Oghazi, Pejvak
3
Pantano, Eleonora
3
Rose, Gregory
3
Roy, Sanjit
3
Spielmann, Nathalie
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
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Published in...
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Journal of business research : JBR
Qualitative market research : an international journal
The journal of product & brand management
280
The journal of brand management : an international journal
274
Journal of retailing and consumer services
163
European journal of marketing : EJM
78
Asia Pacific journal of marketing and logistics
70
Marketing intelligence & planning
70
Psychology & marketing
70
Journal of marketing communications
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
International journal of hospitality management
58
Journal of strategic marketing
56
Journal of international consumer marketing
50
Industrial marketing management : the international journal for industrial and high-tech firms
49
Journal of promotion management : innovations in planning and applied research
46
Journal of the Academy of Marketing Science
46
Marketing letters : a journal of research in marketing
46
International journal of internet marketing and advertising : IJIMA
45
Cogent business & management
44
International marketing review
44
The IUP journal of brand management : IJBRM
42
The journal of consumer marketing
42
Journal of global marketing
41
SpringerLink / Bücher
41
International journal of consumer studies
40
Journal of marketing
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Tourism management : research, policies, practice
40
European journal of marketing
37
Journal of Islamic marketing
37
Journal of promotion management : JPM
37
Journal of marketing management : MM
35
Journal of travel and tourism marketing
35
International journal of advertising : the review of marketing communications
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of fashion marketing and management
28
Global business review
27
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
27
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ECONIS (ZBW)
376
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1
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376
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1
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
2
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
3
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
4
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
5
The impact of self-construal on consumers' intention to write reviews : a trait activation perspective
Chen, Chunfeng
;
Lü, Kevin
;
Zhang, Depeng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014552012
Saved in:
6
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
7
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
8
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
9
The impact of Janus fit brand extensions on perceived brand innovativeness
Falana, Wuraola
;
Aspara, Jaakko
;
Frösén, Johanna
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014555854
Saved in:
10
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
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