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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Technological forecasting & social change : an international journal"
~person:"Ruiz Mafe, Carla"
~subject:"Consumer behaviour"
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Consumer behaviour
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Ruiz Mafe, Carla
Filieri, Raffaele
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Ko, Eunju
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Dwivedi, Yogesh Kumar
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Richard, Marie-Odile
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Chatzipanagiotou, Kalliopi
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Journal of business research : JBR
Technological forecasting & social change : an international journal
Business research quarterly : BRQ
1
The service industries journal
1
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ECONIS (ZBW)
3
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How online advertising competes with user-generated content in TripAdvisor : a neuroscientific approach
Bigné Alcañiz, J. Enrique
;
Simonetti, Aline
;
Ruiz …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 279-288
Persistent link: https://www.econbiz.de/10012430510
Saved in:
2
Pictorial content, sequence of conflicting online reviews and consumer decision-making : the stimulus-organism-response model revisited
Bigné Alcañiz, J. Enrique
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 403-416
Persistent link: https://www.econbiz.de/10012272095
Saved in:
3
The role of emotions and conflicting online reviews on consumers' purchase intentions
Ruiz Mafe, Carla
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 336-344
Persistent link: https://www.econbiz.de/10011881803
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