//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Consumer behaviour"
~subject:"Soziales Netzwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online-Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Soziales Netzwerk
Internet marketing
385
Online-Marketing
385
Social Web
241
Social web
241
Konsumentenverhalten
210
Social media
94
Brand management
88
Markenführung
88
Online retailing
85
Online-Handel
85
Viral marketing
77
Virales Marketing
77
Beziehungsmarketing
75
Relationship marketing
75
Advertising effects
56
Werbewirkung
56
Brand image
52
Markenimage
52
Advertising
47
E-commerce
47
Electronic Commerce
47
Werbung
45
Brand
40
Markenartikel
37
Customer integration
30
Kundenintegration
30
Luxury goods
28
Luxusgüter
28
Marketing management
24
Marketingmanagement
24
Social network
24
Social media marketing
20
Website
20
Internet
19
Customer satisfaction
16
Kundenzufriedenheit
16
Confidence
15
Digital marketing
15
more ...
less ...
Online availability
All
Undetermined
208
Type of publication
All
Article
227
Type of publication (narrower categories)
All
Article in journal
227
Aufsatz in Zeitschrift
227
Language
All
English
227
Author
All
Filieri, Raffaele
7
Ko, Eunju
6
Dwivedi, Yogesh Kumar
5
Choi, Jeonghye
4
Richard, Marie-Odile
4
Bartikowski, Boris
3
McLean, Graeme J.
3
Osei-Frimpong, Kofi
3
Ruiz Mafe, Carla
3
Seo, Yuri
3
Wagner, Udo
3
Wang, Fang
3
Aiello, Gaetano
2
Alamanos, Eleftherios
2
Augusto, Mário Gomes
2
Barnes, Stuart J.
2
Baudier, Patricia
2
Bazi, Saleh
2
Behl, Abhishek
2
Bigné Alcañiz, J. Enrique
2
Chatzipanagiotou, Kalliopi
2
Chen, Jie
2
Chen, Qimei
2
Dennis, Charles
2
Dessart, Laurence
2
Garaus, Marion
2
Gauri, Dinesh Kumar
2
Gierl, Heribert
2
Gorton, Matthew
2
Jacobson, Jenna
2
Jang, Sungha
2
Janssen, Loes
2
Karimi, Sahar
2
Kaur, Puneet
2
Ketelaar, Paul E.
2
Kim, Alex Jiyoung
2
Kim, Angella J.
2
Kim, Hye-yŏng
2
Kim, Jikyung
2
Kim, Juran
2
more ...
less ...
Published in...
All
Journal of business research : JBR
Technological forecasting & social change : an international journal
Journal of retailing and consumer services
148
International journal of internet marketing and advertising : IJIMA
121
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
Journal of marketing communications
75
International journal of advertising : the review of marketing communications
67
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
66
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
57
International journal of hospitality management
55
Journal of promotion management : innovations in planning and applied research
54
Journal of internet commerce
52
International journal of electronic marketing and retailing : IJEMR
48
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
The journal of product & brand management
46
Cogent business & management
42
Management science : journal of the Institute for Operations Research and the Management Sciences
38
Electronic commerce research
37
Information systems research : ISR
34
International journal of technology marketing : IJTMkt
29
Journal of electronic commerce research : JECR
29
Journal of marketing
29
Journal of promotion management : JPM
29
The journal of brand management : an international journal
29
Tourism management : research, policies, practice
29
International journal of advertising : the quarterly review of marketing communications
28
International journal of consumer studies
28
Journal of management information systems : JMIS
28
International journal of contemporary hospitality management
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Asia Pacific journal of marketing and logistics
26
International journal of e-business research : an official publication of the Information Resources Management Association
26
Journal of advertising research
26
Psychology & marketing
26
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
Journal of marketing research : JMR
24
Business horizons
23
Journal of hospitality marketing & management
22
Journal of marketing management : JMM ; journal of the Academy of Marketing
22
more ...
less ...
Source
All
ECONIS (ZBW)
227
Showing
1
-
10
of
227
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How social networking ties mediate the associations between enterprise social media affordances and employee agility?
Talwar, Shalini
;
Luqman, Adeel
;
Kaur, Puneet
; …
- In:
Technological forecasting & social change : an …
195
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014478533
Saved in:
2
Digital social engagements and knowledge sharing among sports fans : role of interaction, identification, and interface
Yadav, Jitendra
;
Yadav, Rambalak
;
Sahore, Nidhi
; …
- In:
Technological forecasting & social change : an …
195
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014478817
Saved in:
3
Source credibility and emotions generated by robot and human influencers : the perception of luxury brand representatives
Baudier, Patricia
;
Boissieu, Élodie de
;
Duchemin, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014329732
Saved in:
4
Social religion : a cross-platform examination of the impact of religious influencer message cues on engagement - the Christian context
Myers, Susan Wesson
;
Syrdal, Holly A.
;
Mahto, Raj V.
; …
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014334832
Saved in:
5
Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan
;
Yuan, Ruizhi
;
Huang, Bo
;
Liu, Martin J.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
Saved in:
6
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
7
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
8
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
9
Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
Saved in:
10
Positive or negative spillover? : the influence of online channel satisfaction on offline channel adoption
Teng, Hongxin
;
Xia, Qinying
;
Shou, Jiayi
;
Zhao, Jing
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013468724
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->