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~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of product & brand management"
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Konsumentenverhalten
Consumer behaviour
1,126
Brand management
970
Markenführung
969
Relationship marketing
737
Beziehungsmarketing
735
Brand image
670
Markenimage
670
Innovation
628
Innovation management
551
Innovationsmanagement
549
Brand
441
Markenartikel
432
Firm performance
417
Unternehmenserfolg
417
Corporate social responsibility
366
Corporate Social Responsibility
364
Marketing management
360
Marketingmanagement
359
Social Web
278
Social web
278
Strategic management
278
Strategisches Management
278
Lieferantenmanagement
269
Supplier relationship management
269
Knowledge management
259
Wissensmanagement
258
Customer satisfaction
224
Kundenzufriedenheit
224
Knowledge transfer
217
Wissenstransfer
217
Internet marketing
194
Online-Marketing
194
Managers
172
Führungskräfte
170
KMU
166
SME
166
Dienstleistungsqualität
165
Service quality
165
Organisatorischer Wandel
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8
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1,125
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Ko, Eunju
13
Guzman, Francisco
12
Veloutsou, Cleopatra
10
Balaji, M. S.
9
Diamantopoulos, Adamantios
9
Valette-Florence, Pierre
9
Roy, Sanjit
7
Bartikowski, Boris
6
Christodoulides, George
6
Fetscherin, Marc
6
Filieri, Raffaele
6
Mattila, Anna S.
6
Merchant, Altaf
6
Michel, Géraldine
6
Chebat, Jean-Charles
5
Cleveland, Mark
5
Gupta, Suraksha
5
Kim, Kyung Hoon
5
Laroche, Michel
5
McLean, Graeme J.
5
Melewar, T. C.
5
Phau, Ian
5
Seo, Yuri
5
Sharma, Piyush
5
Shukla, Paurav
5
Aiello, Gaetano
4
Augusto, Mário Gomes
4
Azar, Salim L.
4
Badrinarayanan, Vishag
4
Brunk, Katja H.
4
Chen, Qimei
4
Donthu, Naveen
4
Dwivedi, Yogesh Kumar
4
Grohs, Reinhard
4
Halkias, Georgios
4
Hegner, Sabrina
4
Hollebeek, Linda D.
4
Japutra, Arnold
4
Kitchen, Philip J.
4
Megehee, Carol M.
4
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Journal of business research : JBR
The journal of product & brand management
Journal of retailing and consumer services
772
International journal of hospitality management
309
The journal of brand management : an international journal
291
Psychology & marketing
196
Asia Pacific journal of marketing and logistics
179
The journal of services marketing
159
Journal of business ethics : JOBE
154
European journal of marketing : EJM
149
Journal of the Academy of Marketing Science
141
Journal of travel and tourism marketing
138
Journal of marketing communications
136
Journal of marketing
130
International journal of consumer studies
129
SpringerLink / Bücher
127
Journal of retailing
123
Marketing intelligence & planning
122
International journal of contemporary hospitality management
121
Journal of hospitality marketing & management
121
Cogent business & management
115
Journal of marketing management : MM
109
Journal of strategic marketing
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
104
International journal of retail & distribution management
103
Management science : journal of the Institute for Operations Research and the Management Sciences
103
Industrial marketing management : the international journal for industrial and high-tech firms
102
Marketing letters : a journal of research in marketing
96
The journal of consumer marketing
96
Tourism management : research, policies, practice
96
The service industries journal
91
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
89
Journal of international consumer marketing
89
The international review of retail, distribution and consumer research
89
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
83
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of internet marketing and advertising : IJIMA
80
Journal of fashion marketing and management
79
Journal of marketing research : JMR
79
Journal of promotion management : innovations in planning and applied research
79
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ECONIS (ZBW)
1,125
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1
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10
of
1,125
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date (oldest first)
1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
4
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
5
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
6
Design piracy : an interdisciplinary investigation into competitive industrial behavior
Vogel, Areti T.
;
Vogel, Jacob
;
Watchravesringkan, Kittichai
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014303804
Saved in:
7
Does customer participation moderate the effects of innovation on cost-based financial performance? : an examination of different forms of customer participation
Yuk, Hyeyeon
;
Garrett, Tony C.
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013534244
Saved in:
8
A study of the antecedents and effects of green self-identity on green behavioral intentions of young adults
Becerra, Enrique P.
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492745
Saved in:
9
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
10
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
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