//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of services marketing"
~subject:"Brand management"
~subject:"Vertrauen"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"customer relationship management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Vertrauen
Beziehungsmarketing
849
Relationship marketing
849
Consumer behaviour
454
Konsumentenverhalten
454
Customer satisfaction
244
Kundenzufriedenheit
244
Dienstleistungsqualität
199
Service quality
199
Markenführung
145
Customer integration
113
Kundenintegration
112
Brand image
108
Markenimage
108
Social Web
107
Social web
107
Lieferantenmanagement
98
Supplier relationship management
98
Brand
72
Internet marketing
71
Online-Marketing
71
Customer service
70
Kundenservice
70
Customer value
67
Kundenwert
67
Markenartikel
67
Emotion
60
Einzelhandel
58
Retail trade
58
Beschwerdemanagement
57
Complaint management
57
Dienstleistungssektor
56
Service industry
56
Confidence
51
Innovation
51
Customer experience
49
Loyalty
49
Betriebliche Wertschöpfung
46
Marketing management
46
more ...
less ...
Online availability
All
Undetermined
151
Free
1
Type of publication
All
Article
190
Type of publication (narrower categories)
All
Article in journal
190
Aufsatz in Zeitschrift
190
Conference paper
2
Konferenzbeitrag
2
Language
All
English
190
Author
All
Roy, Sanjit
5
Balaji, M. S.
4
Kim, Kyung Hoon
4
Ko, Eunju
4
Veloutsou, Cleopatra
4
Aiello, Gaetano
3
Andreini, Daniela
3
Black, Iain
3
Harrigan, Paul
3
Pedeliento, Giuseppe
3
Zarantonello, Lia
3
Bang, Nguyen
2
Bazi, Saleh
2
Bose, Sunny
2
David, Meredith E.
2
Fetscherin, Marc
2
Filieri, Raffaele
2
Gorton, Matthew
2
Gupta, Suraksha
2
Hajli, Nick
2
Japutra, Arnold
2
McLean, Graeme J.
2
Molinillo, Sebastian
2
Mrad, Mona
2
Orth, Ulrich R.
2
Richard, Marie-Odile
2
Rose, Gregory
2
Roy, Rajat
2
Sharifah Faridah Syed Alwi
2
So, Kevin Kam Fung
2
Solerio, Chiara
2
Soutar, Geoffrey N.
2
Wang, Shuman
2
Abosag, Ibrahim
1
Adame-Sánchez, Consolación
1
Agarwal, James
1
Agarwal, Manoj Kumar
1
Aggarwal, Swati
1
Ahmad, Fayez
1
Ahmed, Zafar U.
1
more ...
less ...
Published in...
All
Journal of business research : JBR
The journal of services marketing
Journal of retailing and consumer services
149
The journal of product & brand management
99
The journal of brand management : an international journal
83
International journal of hospitality management
58
Industrial marketing management : the international journal for industrial and high-tech firms
55
Asia Pacific journal of marketing and logistics
40
Journal of strategic marketing
35
Cogent business & management
32
SpringerLink / Bücher
32
International journal of internet marketing and advertising : IJIMA
31
Marketing intelligence & planning
31
Psychology & marketing
31
European journal of marketing : EJM
29
The journal of business & industrial marketing
29
Journal of hospitality marketing & management
28
Journal of promotion management : innovations in planning and applied research
28
International journal of contemporary hospitality management
27
Journal of travel and tourism marketing
26
The service industries journal
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
21
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
21
The international journal of bank marketing : IJBM
20
International journal of electronic marketing and retailing : IJEMR
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
18
Journal of service management
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
16
Journal of marketing
16
Journal of business-to-business marketing
15
Journal of marketing communications
15
Journal of the Academy of Marketing Science
15
Tourism management : research, policies, practice
15
European journal of marketing
14
International journal of retail & distribution management
14
Journal of internet commerce
14
Services marketing quarterly
14
more ...
less ...
Source
All
ECONIS (ZBW)
190
Showing
1
-
10
of
190
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The emperor's new clothes : self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes
Lavoye, Virginie
;
Sipilä, Jenni
;
Mero, Joel
; …
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014473563
Saved in:
2
Customer engagement in online service brand communities
Chi, Ming
;
Harrigan, Paul
;
Xu, Yongshun
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 201-216
Persistent link: https://www.econbiz.de/10013407472
Saved in:
3
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
4
Would you forgive me? : from perceived justice and complaint handling to customer forgiveness and brand credibility-symmetrical and asymmetrical perspectives
Ali, Faizan
;
El-Manstrly, Dahlia
;
Ghazanfar Ali Abbasi
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014368203
Saved in:
5
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
6
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
7
Transferring in-store experience to online : An omnichannel strategy for DIY customers' enhanced brand resonance and co-creative actions
Suh, Taewon
;
Moradi, Masoud
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014434840
Saved in:
8
Measuring brand hate in a cross-cultural context : Emic and Etic scale development and validation
Akrout, Houcine
;
Mrad, Mona
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468640
Saved in:
9
Positive or negative spillover? : the influence of online channel satisfaction on offline channel adoption
Teng, Hongxin
;
Xia, Qinying
;
Shou, Jiayi
;
Zhao, Jing
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013468724
Saved in:
10
Compensating for interpersonal relationships with brand relationships : a two-dimensional view
Jang, Eunyoung
;
Arens, Zachary G.
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229199
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->