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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~language:"pol"
~person:"Kim, Kyung Hoon"
~person:"Yang, Zhiyong"
~type:"article"
~type_genre:"Article in journal"
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Consumer behaviour
15
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Customer value
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5
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Kim, Kyung Hoon
Yang, Zhiyong
Laroche, Michel
39
Huarng, Kun-Huang
35
Parida, Vinit
34
Ko, Eunju
33
Oghazi, Pejvak
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Melewar, T. C.
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Journal of business research : JBR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of the Academy of Marketing Science
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Asia Pacific journal of marketing and logistics
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British journal of management
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China finance and economic review : CFER
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Cross-cultural buyer behavior
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International game theory review
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International journal of advertising : the quarterly review of marketing communications
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International journal of bank marketing
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Journal of consumer behaviour : an international research review
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of global fashion marketing : JGfM
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of management information systems : JMIS
1
Journal of marketing research
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Journal of marketing theory and practice
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Journal of personal selling & sales management
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Journal of service research : JSR
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Psychology & marketing
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The Singapore economic review : journal of the Economic Society of Singapore and the Department of Economics, National University of Singapore
1
The journal of personal selling & sales management : JPSSM
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
34
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1
When do product crises hurt business? : a meta-analytic investigation of negative publicity on consumer responses
Yang, Zhiyong
;
Freling, Traci
;
Sun, Sijie
; …
- In:
Journal of business research : JBR
150
(
2022
),
pp. 102-120
Persistent link: https://www.econbiz.de/10013365603
Saved in:
2
Development of theory of mind on online social networks : evidence from Facebook, Twitter, Instagram, and Snapchat
Gentina, Élodie
;
Chen, Rui
;
Yang, Zhiyong
- In:
Journal of business research : JBR
124
(
2021
),
pp. 652-666
Persistent link: https://www.econbiz.de/10012493994
Saved in:
3
Digital and social media marketing in global business environment
Kim, Kyung Hoon
- In:
Journal of business research : JBR
131
(
2021
),
pp. 627-629
Persistent link: https://www.econbiz.de/10012545023
Saved in:
4
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
5
A meta-analytic investigation of consumer response to anthropomorphic appeals : the roles of product type and uncertainty avoidance
Velasco, Franklin
;
Yang, Zhiyong
;
Janakiraman, Narayanan
- In:
Journal of business research : JBR
131
(
2021
),
pp. 735-746
Persistent link: https://www.econbiz.de/10012545115
Saved in:
6
Servitization experience measurement and the effect of servitization experience on brand resonance and customer retention
Jang, Kyeong Kook
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
130
(
2021
),
pp. 384-397
Persistent link: https://www.econbiz.de/10012544840
Saved in:
7
Differential effects of pay-it-forward and direct-reciprocity on prosocial behavior
Yang, Zhiyong
;
Janakiraman, Narayan
;
Hossain, Mehdi T.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 400-408
Persistent link: https://www.econbiz.de/10012417361
Saved in:
8
The effect of environmental cues on the purchase intention of sustainable products
Lee, Eung Jin
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 425-433
Persistent link: https://www.econbiz.de/10012417149
Saved in:
9
Fashion marketing trends in social media and sustainability in fashion management
Kim, Kyung Hoon
;
Kim, Eun Young
- In:
Journal of business research : JBR
117
(
2020
),
pp. 508-509
Persistent link: https://www.econbiz.de/10012287953
Saved in:
10
How to "Nudge" your consumers toward sustainable fashion consumption : an fMRI inbvestigation
Lee, Eun-Ju
;
Choi, Hanah
;
Han, Jinghe
;
Kim, Dong-hyun
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 642-651
Persistent link: https://www.econbiz.de/10012288078
Saved in:
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