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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Brand image"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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Brand image
Relationship marketing
Consumer behaviour
1,971
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1,971
Innovation
838
Firm performance
699
Unternehmenserfolg
699
Beziehungsmarketing
645
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602
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Diamantopoulos, Adamantios
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Valette-Florence, Pierre
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9
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9
Kim, Kyung Hoon
8
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7
Melewar, T. C.
7
Arslanagic-Kalajdzic, Maja
6
Bartikowski, Boris
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Filieri, Raffaele
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Mandler, Timo
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Michel, Géraldine
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Roy, Sanjit
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Aiello, Gaetano
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Babin, Barry J.
5
Cornwell, T. Bettina
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Dwivedi, Yogesh Kumar
4
Ekinci, Yuksel
4
Grohs, Reinhard
4
Gustafsson, Anders
4
Guzman, Francisco
4
Hultman, Magnus
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Journal of business research : JBR
Journal of retailing and consumer services
758
Industrial marketing management : the international journal for industrial and high-tech firms
448
The journal of brand management : an international journal
379
The journal of product & brand management
339
International journal of hospitality management
324
The journal of services marketing
239
Journal of the Academy of Marketing Science
221
Journal of strategic marketing
220
The service industries journal
214
Psychology & marketing
212
The journal of business & industrial marketing
208
Tourism management : research, policies, practice
195
Journal of travel and tourism marketing
193
Asia Pacific journal of marketing and logistics
184
European journal of marketing : EJM
184
Journal of marketing
180
Marketing intelligence & planning
178
International journal of electronic customer relationship management : IJECRM
142
International journal of contemporary hospitality management
140
Journal of hospitality marketing & management
139
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
136
Cogent business & management
134
Journal of marketing management : MM
130
Journal of retailing
127
Journal of marketing communications
122
Journal of service research : JSR
118
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
115
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
107
Journal of service management
107
Services marketing quarterly
106
Marketing letters : a journal of research in marketing
105
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
104
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
The journal of consumer marketing
98
International journal of retail & distribution management
97
International journal of internet marketing and advertising : IJIMA
95
Journal of international consumer marketing
95
The international review of retail, distribution and consumer research
93
Journal of global marketing
92
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ECONIS (ZBW)
1,030
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1
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10
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1
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
2
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
3
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
4
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
5
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
6
Causal recipes of customer loyalty in a sharing economy : integrating social media analytics and fsQCA
Lee, Carmen Kar Hang
;
Tse, Ying Kei
;
Leung, Eric Ka Ho
; …
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014556536
Saved in:
7
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
8
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
9
Curbing customer-to-customer misbehavior contagion in the sharing economy
Danatzis, Ilias
;
Möller-Herm, Jana
;
Herm, Steffen
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014547914
Saved in:
10
Customer engagement strategies within family businesses in emerging economies : a multi-method study
Pereira, Vijay
;
Laker, Benjamin
;
Bamel, Umesh
;
Sharma, …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549458
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