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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Brand management"
~subject:"Transnational corporation"
~type_genre:"Article in journal"
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Brand management
Transnational corporation
Consumer behaviour
1,971
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1,971
Innovation
838
Firm performance
699
Unternehmenserfolg
699
Relationship marketing
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Ko, Eunju
11
Melewar, T. C.
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9
Valette-Florence, Pierre
9
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Ciravegna, Luciano
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6
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5
Buckley, Peter J.
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Buil, Isabel
5
Christodoulides, George
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Dennis, Charles
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Kim, Kyung Hoon
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Malik, Ashish
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Michel, Géraldine
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Roy, Sanjit
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Ekinci, Yuksel
4
Ghauri, Pervez N.
4
Grohs, Reinhard
4
Guzman, Francisco
4
He, Xinming
4
Japutra, Arnold
4
Jiménez, Alfredo
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Journal of business research : JBR
International business review : the official journal of the European International Business Academy
642
The journal of brand management : an international journal
562
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
543
Journal of world business : JWB
487
Management international review : mir ; journal of international business
408
The journal of product & brand management
386
Journal of international management
320
Journal of retailing and consumer services
291
The international journal of human resource management
273
European journal of international management : EJIM
210
Journal of business ethics : JOBE
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Thunderbird international business review
178
Multinational business review
171
Industrial marketing management : the international journal for industrial and high-tech firms
166
Transnational corporations : investment and development
162
International marketing review
142
European journal of marketing : EJM
137
International journal of hospitality management
124
Journal of international economics
123
Journal of strategic marketing
120
International journal of emerging markets
119
Marketing intelligence & planning
118
Research policy : policy, management and economic studies of science, technology and innovation
116
Asia Pacific business review
113
Psychology & marketing
113
The world economy : the leading journal on international economic relations
112
Journal of marketing communications
111
Critical perspectives on international business
109
Asia Pacific journal of marketing and logistics
107
Asian business & management
106
Journal of international entrepreneurship
106
Harvard business review : HBR
105
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
103
Journal of marketing management : MM
103
Business history
102
International journal of business and globalisation : IJBG
96
Business horizons
95
International journal of human resource management
93
Journal of international marketing
93
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ECONIS (ZBW)
917
Showing
1
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10
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917
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1
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
2
Adaptive strength : unveiling a multilevel dynamic process model for organizational resilience
Napier, Elizabeth
;
Liu, Steven Y. H.
;
Liu, Jingting
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014541933
Saved in:
3
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
4
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
5
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
6
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
7
Causal foreign market selection and effectual entry decision-making : the mediating role of collaboration to enhance international performance
Chetty, Sylvie K.
;
Martín Martín, Oscar
;
Bai, Wensong
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014543415
Saved in:
8
Conceptualizing institutional voids in terms of severity and how the home country affects this understanding
Andrews, Luke R. J.
;
Luiz, John M.
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014549731
Saved in:
9
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
10
Corruptive practices, digitalization, and international business
Lee, Jeoung Yul
;
Park, Byung Il
;
Ghauri, Pervez N.
; …
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014556539
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