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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Internet marketing"
~type_genre:"Article in journal"
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Internet marketing
Consumer behaviour
1,892
Konsumentenverhalten
1,892
Innovation
822
Firm performance
683
Unternehmenserfolg
681
Relationship marketing
623
Beziehungsmarketing
621
Brand management
584
Markenführung
583
Innovation management
541
Innovationsmanagement
540
Brand image
473
Markenimage
473
Social Web
436
Social web
436
Business start-up
410
Unternehmensgründung
410
Entrepreneurship
397
Entrepreneurship approach
369
Corporate social responsibility
345
USA
345
United States
345
Corporate Social Responsibility
340
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325
Theorie
322
Marketing management
318
Marketingmanagement
318
Online-Marketing
312
Multinationales Unternehmen
297
Transnational corporation
297
KMU
292
SME
292
Customer satisfaction
290
Kundenzufriedenheit
289
China
281
Brand
275
Strategic management
274
Bibliometrics
273
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312
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Article in journal
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312
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English
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Filieri, Raffaele
7
Ko, Eunju
7
Richard, Marie-Odile
6
Bigné Alcañiz, J. Enrique
5
Dwivedi, Yogesh Kumar
5
Kim, Juran
5
Choi, Jeonghye
4
Rana, Nripendra P.
4
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Yoon, Sukki
4
Bartikowski, Boris
3
Hajli, Nick
3
Kim, Alex Jiyoung
3
Krishen, Anjala S.
3
Milne, George R.
3
Okazaki, Shintaro
3
Ruiz Mafe, Carla
3
Seo, Yuri
3
Wang, Fang
3
Aiello, Gaetano
2
Alamanos, Eleftherios
2
Augusto, Mário Gomes
2
Azer, Jaylan
2
Bala, Pradip Kumar
2
Bazi, Saleh
2
Behl, Abhishek
2
Bellman, Steven
2
Bianchi, Constanza
2
Chatzipanagiotou, Kalliopi
2
Chen, Jie
2
Chen, Qimei
2
Choi, Yung Kyun
2
Chung, Jaihak
2
Cui, Geng
2
Curras-Perez, Rafael
2
Dennis, Charles
2
Dessart, Laurence
2
Donthu, Naveen
2
Gauri, Dinesh Kumar
2
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Published in...
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Journal of business research : JBR
International journal of internet marketing and advertising : IJIMA
198
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of marketing communications
112
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Tourism management : research, policies, practice
77
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
68
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Psychology & marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
International journal of contemporary hospitality management
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing
46
Journal of marketing management : MM
46
Marketing intelligence & planning
46
International journal of business information systems : IJBIS
44
Journal of hospitality marketing & management
44
Journal of marketing research : JMR
44
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ECONIS (ZBW)
312
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11
Fake or credible? : antecedents and consequences of perceived credibility in exaggerated online reviews
Román, Sergio
;
Riquelme, Isabel P.
;
Iacobucci, Dawn
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534117
Saved in:
12
Family firms' characteristics and consumer behaviour : an enquiry into millennials' purchase intention in the online channel
Bargoni, Augusto
;
Kliestik, Tomas
;
Jabeen, Fauzia
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534115
Saved in:
13
Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan
;
Yuan, Ruizhi
;
Huang, Bo
;
Liu, Martin J.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
Saved in:
14
Hi, I'm taking over this account! : leveraging social media takeovers in fostering consumer-brand relationships
Penttinen, Valeria
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014331850
Saved in:
15
The impact of company-generated posts with crisis-related content on online engagement behavior
Kleer, Nicola
;
Kunz, Reinhard
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304134
Saved in:
16
The impact of government use of social media and social media contradictions on trust in government and citizens' attitudes in times of crisis
Al Omoush, Khaled Saleh
;
Garrido, Rubén
;
Cañero …
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014287660
Saved in:
17
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
18
Influencer marketing and the growth of affiliates : the effects of language features on engagement behavior
Syrdal, Holly A.
;
Myers, Susan
;
Sen, Sandipan
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303734
Saved in:
19
Information multidimensionality in online customer reviews
Wang, Fang
;
Du, Zhao
;
Wang, Shan
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014288105
Saved in:
20
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
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