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~isPartOf:"Journal of business research : JBR"
~person:"Cardinali, Silvio"
~person:"Ko, Eunju"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Customer lifetime value"
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Cardinali, Silvio
Ko, Eunju
Kim, Kyung Hoon
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Journal of business research : JBR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
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1
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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1
The role of pre-consumption experience in perceived value of retailer brands : consumers' experience from emerging markets
Jiang, Kai
;
Luk, Sherriff Ting-kwong
;
Cardinali, Silvio
- In:
Journal of business research : JBR
86
(
2018
),
pp. 374-385
Persistent link: https://www.econbiz.de/10011855363
Saved in:
2
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
3
Relationship between service quality and customer equity in traditional markets
Wang, Huanzhang
;
Kim, Kyung Hoon
;
Ko, Eunju
;
Liu, Honglei
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3827-3834
Persistent link: https://www.econbiz.de/10011515274
Saved in:
4
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
5
Increasing customer equity of luxury fashion brands through nurturing consumer attitude
Kim, Kyung Hoon
;
Ko, Eunju
;
Xu, Bing
;
Han, Yoosun
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1495-1499
Persistent link: https://www.econbiz.de/10009620127
Saved in:
6
Do social media marketing activities enhance customer equity? : an empirical study of luxury fashion brand
Kim, Angella J.
;
Ko, Eunju
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1480-1486
Persistent link: https://www.econbiz.de/10009620137
Saved in:
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