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~isPartOf:"Journal of business research : JBR"
~person:"Choi, Jeonghye"
~subject:"Bankenregulierung"
~subject:"Online-Marketing"
~subject:"Werbewirkung"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Bankenregulierung
Online-Marketing
Werbewirkung
Consumer behaviour
8
Konsumentenverhalten
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Online retailing
5
Online-Handel
5
Internet marketing
4
Distribution channel
3
E-commerce
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Einzelhandel
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Electronic Commerce
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Mobile application
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New product development
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Online purchase
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Video game
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Active offline social interactions
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App stickiness
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App usage time
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Augmented products
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B2C versus B2B
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Behavioural finance
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Channel stickiness
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Choi, Jeonghye
Filieri, Raffaele
8
Ko, Eunju
7
Dwivedi, Yogesh Kumar
6
Richard, Marie-Odile
6
Bigné Alcañiz, J. Enrique
5
Kim, Juran
5
Rana, Nripendra P.
4
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Yoon, Sukki
4
Bartikowski, Boris
3
Choi, Yung Kyun
3
Hajli, Nick
3
Kim, Alex Jiyoung
3
Krishen, Anjala S.
3
Mattila, Anna S.
3
Milne, George R.
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Okazaki, Shintaro
3
Ruiz Mafe, Carla
3
Seo, Yuri
3
Wang, Fang
3
Aiello, Gaetano
2
Alamanos, Eleftherios
2
Augusto, Mário Gomes
2
Azer, Jaylan
2
Bala, Pradip Kumar
2
Bazi, Saleh
2
Behl, Abhishek
2
Bellman, Steven
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Bianchi, Constanza
2
Chatterjee, Sheshadri
2
Chatzipanagiotou, Kalliopi
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Chen, Jie
2
Chen, Qimei
2
Chung, Jaihak
2
Cui, Geng
2
Curras-Perez, Rafael
2
Dennis, Charles
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Dessart, Laurence
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Journal of business research : JBR
International journal of advertising : the review of marketing communications
1
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ECONIS (ZBW)
4
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1
The effect of social media apps on shopping apps
Yoon, Jae Yeon
;
Lee, Chaehyeon
;
Choi, Jeonghye
;
Chang, …
- In:
Journal of business research : JBR
148
(
2022
),
pp. 23-32
Persistent link: https://www.econbiz.de/10013325442
Saved in:
2
Purchase now and consume later : do online and offline environments drive online social interactions and sales?
Kim, Jikyung
;
Kim, Sanghwa
;
Choi, Jeonghye
- In:
Journal of business research : JBR
120
(
2020
),
pp. 274-285
Persistent link: https://www.econbiz.de/10012417129
Saved in:
3
From clicks to bricks : the impact of product launches in offline stores for digital retailers
Jiang, Yan
;
Kim, Jeeyeon
;
Choi, Jeonghye
;
Kang, Moon Young
- In:
Journal of business research : JBR
120
(
2020
),
pp. 302-311
Persistent link: https://www.econbiz.de/10012417132
Saved in:
4
Linking online niche sales to offline brand conditions
Son, Jungmin
;
Kim, Jikyung Jeanne
;
Choi, Jeonghye
;
Kim, …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 74-84
Persistent link: https://www.econbiz.de/10011620252
Saved in:
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