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~isPartOf:"Journal of business research : JBR"
~person:"Kapferer, Jean-Noël"
~person:"Ko, Eunju"
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Brand management
12
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12
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10
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Kapferer, Jean-Noël
Ko, Eunju
Diamantopoulos, Adamantios
12
Valette-Florence, Pierre
12
Foroudi, Pantea
11
Melewar, T. C.
11
Veloutsou, Cleopatra
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Journal of business research : JBR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
Asia Pacific journal of marketing and logistics
2
The journal of brand management : an international journal
2
Brand management ; Vol. 2
1
Electronic word of mouth as a promotional technique : new insights from social media
1
European management journal
1
International marketing review
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Journal of brand management: advanced collections
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of personal selling & sales management : JPSSM
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Journal of strategic management education : JSME
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Revue française de gestion : hommes et techniques
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The Routledge companion to contemporary brand management
1
The brand challenge : adapting branding to sectorial imperatives
1
The definitive book of branding
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The journal of product & brand management
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Tourism sensemaking : strategies to give meaning to experience
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ECONIS (ZBW)
14
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1
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
2
What is a luxury brand? : a new definition and review of the literature
Ko, Eunju
;
Costello, John P.
;
Taylor, Charles Robert
- In:
Journal of business research : JBR
99
(
2019
),
pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
Saved in:
3
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
4
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
5
The impact of brand penetration and awareness on luxury brand desirability : a cross country analysis of the relevance of the rarity principle
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
83
(
2018
),
pp. 38-50
Persistent link: https://www.econbiz.de/10011775879
Saved in:
6
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
7
Bridging Asia and the world : searching for academic excellence and best practice in marketing and management
Ko, Eunju
- In:
Journal of business research : JBR
124
(
2021
),
pp. 813-817
Persistent link: https://www.econbiz.de/10012494024
Saved in:
8
Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
Saved in:
9
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
10
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
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