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~isPartOf:"Journal of business research : JBR"
~person:"Michelis, Daniel"
~person:"Rita, Paulo"
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Social Web
3
Social web
3
Brand management
2
Markenführung
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2
Beziehungsmarketing
1
Booking
1
Brand
1
Brand building
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Consumer behaviour
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Michelis, Daniel
Rita, Paulo
Filieri, Raffaele
9
Flavián Blanco, Carlos
6
Krishen, Anjala S.
6
Ko, Eunju
5
Veloutsou, Cleopatra
5
Agarwal, Shaurya
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Berezan, Orie
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Casaló, Luis V.
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Harrigan, Paul
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Ibáñez-Sánchez, Sergio
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Islam, Nazrul
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Kachroo, Pushkin
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Ranaweera, Chatura
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Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Azer, Jaylan
3
Bigné Alcañiz, J. Enrique
3
Black, Iain
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Choi, Jeonghye
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Dhir, Amandeep
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Dwivedi, Yogesh Kumar
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Hajli, Nick
3
Huarng, Kun-Huang
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Kim, Hye-yŏng
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Kim, Kyung Hoon
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Aiello, Gaetano
2
Al Omoush, Khaled Saleh
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Arias-Bolzmann, Leopoldo G.
2
Augusto, Mário Gomes
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Journal of business research : JBR
Social-Media-Handbuch : Theorien, Methoden, Modelle
5
International journal of internet marketing and advertising : IJIMA
3
European journal of management and business economics : EJM&BE
2
European research on management and business economics
2
Journal of hospitality marketing & management
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
International journal of hospitality management
1
International journal of technology marketing : IJTMkt
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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Differences between TripAdvisor and Booking.com in branding co-creation
Tiago, Maria Teresa Borges
;
Arruda, Carolina
;
Tiago, …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 380-388
Persistent link: https://www.econbiz.de/10012435336
Saved in:
2
A cross-cultural case study of consumers' communications about a new technological product
Moro, Sérgio
;
Pires, Guilherme D.
;
Rita, Paulo
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 438-447
Persistent link: https://www.econbiz.de/10012417365
Saved in:
3
Predicting social media performance metrics and evaluation of the impact on brand building : a data mining approach
Moro, Sérgio
;
Rita, Paulo
;
Vala, Vernardo
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3341-3351
Persistent link: https://www.econbiz.de/10011514784
Saved in:
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