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~isPartOf:"Journal of business research : JBR"
~person:"Pauwels, Koen"
~person:"Taylor, Charles Raymond"
~subject:"Werbewirkung"
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Search: subject_exact:"Advertising effects"
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Werbewirkung
Advertising effects
3
Consumer behaviour
3
Konsumentenverhalten
3
Advertising
2
3D virtual experience
1
Brand image
1
Brand management
1
Customer equity
1
Customer value
1
Customer-based brand equity
1
Eco-label
1
Experiment
1
Green advertising
1
Internet
1
Kundenwert
1
Labeling
1
Markenführung
1
Markenimage
1
Mental model
1
Nachhaltige Entwicklung
1
Nachhaltigkeit
1
Need for touch
1
Product labelling
1
Product type
1
Sport event
1
Sportmarketing
1
Sports marketing
1
Sportveranstaltung
1
Stock return
1
Super Bowl
1
Sustainability
1
Sustainable development
1
USA
1
Umweltzeichen
1
United States
1
Visualisierung
1
Visualization
1
Vivid imagery
1
Warenkennzeichnung
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Pauwels, Koen
Taylor, Charles Raymond
Dens, Nathalie
4
Huhmann, Bruce A.
4
Pelsmacker, Patrick de
4
Septianto, Felix
4
Teng, Lefa
4
Choi, Yung Kyun
3
Orazi, Davide C.
3
Pracejus, John W.
3
Richard, Marie-Odile
3
Uribe, Rodrigo
3
Bellman, Steven
2
Bove, Liliana L.
2
Das, Gopal
2
Dass, Mayukh
2
Deitz, George D.
2
Dennis, Charles
2
Diamantopoulos, Adamantios
2
Dwivedi, Yogesh Kumar
2
Fennis, Bob Michaël
2
Ford, John B.
2
Foti, Lianne
2
Geuens, Maggie
2
Ghosh, Tathagata
2
Hopkins, Christopher D.
2
Jang, Sungha
2
Jha, Subhash
2
Jung, Jae Min
2
Kareklas, Ioannis
2
Kim, Alex Jiyoung
2
Laroche, Michel
2
Lei, Jing
2
Liu, Martin J.
2
Lu, Yue
2
Luna, David
2
Martin, Drew
2
McKay-Nesbitt, Jane
2
Merchant, Altaf
2
Min, Kyeong Sam
2
Monfort, Abel
2
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Journal of business research : JBR
International journal of advertising : the quarterly review of marketing communications
5
International journal of advertising : the review of marketing communications
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
MSI reports : working paper series
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
AMS review : official publication of the Academy of Marketing Science
1
ERIM report series research in management
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
HEC Paris research paper series
1
International marketing : emerging markets
1
Journal of current issues and research in advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing research : JMR
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Academy of Marketing Science
1
Northeastern U. D’Amore-McKim School of Business Research Paper
1
Psychology & marketing
1
Report / Marketing Science Institute
1
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
1
Working papers / Harvard Business School, Division of Research
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ECONIS (ZBW)
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1
The role of ambiguity and skepticism in the effectiveness of sustainability labeling
Cho, Yoon-Na
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
120
(
2020
),
pp. 379-388
Persistent link: https://www.econbiz.de/10012417141
Saved in:
2
Are Super Bowl ads a super waste of money? : examining the intermediary roles of customer-based brand equity and customer equity effects
Raithel, Sascha
;
Taylor, Charles Raymond
;
Hock, Stefan J.
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3788-3794
Persistent link: https://www.econbiz.de/10011515263
Saved in:
3
How do 3-dimensional images promote products on the Internet?
Choi, Yung Kyun
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2164-2170
Persistent link: https://www.econbiz.de/10010400095
Saved in:
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