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~isPartOf:"Journal of business research : JBR"
~person:"Richard, Marie-Odile"
~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
11
Internet marketing
6
Online-Marketing
6
Canada
4
China
4
Emotion
4
Kanada
4
Online retailing
4
Online-Handel
4
Advertising effects
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Richard, Marie-Odile
Laroche, Michel
27
Ko, Eunju
22
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
13
Bartikowski, Boris
12
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Teng, Lefa
10
Chebat, Jean-Charles
9
Filieri, Raffaele
9
Kukar-Kinney, Monika
9
Seo, Yuri
9
Septianto, Felix
9
Beatty, Sharon E.
8
Choi, Jeonghye
8
Merchant, Altaf
8
Shukla, Paurav
8
Veloutsou, Cleopatra
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Geuens, Maggie
7
Gupta, Suraksha
7
Kim, Kyung Hoon
7
Liu, Martin J.
7
Mattila, Anna S.
7
McLean, Graeme J.
7
Melewar, T. C.
7
Roy, Rajat
7
Roy, Sanjit
7
Sharma, Piyush
7
Wagner, Udo
7
Aiello, Gaetano
6
Balabanis, George
6
Behl, Abhishek
6
Das, Gopal
6
Dennis, Charles
6
Donthu, Naveen
6
Foroudi, Pantea
6
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Journal of business research : JBR
Journal of retailing and consumer services
3
Handbook of strategic e-business management
1
Journal of the Academy of Marketing Science
1
The journal of consumer marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
11
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1
Technology within cultures : segmenting the wired consumers in Canada, France, and the USA
Petrescu, Maria
;
Namin, Aidin
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014304139
Saved in:
2
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
3
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
4
Consumption of products from heritage and host cultures : the role of acculturation attitudes and behaviors
Kizgin, Hatice
;
Jamal, Ahmad
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
82
(
2018
),
pp. 320-329
Persistent link: https://www.econbiz.de/10011771903
Saved in:
5
The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers
Zhang, Chun
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
72
(
2017
),
pp. 127-135
Persistent link: https://www.econbiz.de/10011645533
Saved in:
6
A social commerce investigation of the role of trust in a social networking site on purchase intentions
Hajli, Nick
;
Sims, Julian
;
Hossein Zadeh, Arash
; …
- In:
Journal of business research : JBR
71
(
2017
),
pp. 133-141
Persistent link: https://www.econbiz.de/10011622532
Saved in:
7
Advanced modeling of online consumer behavior : the moderating roles of hedonism and culture
Richard, Marie-Odile
;
Habibi, Mohammad Reza
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1103-1119
Persistent link: https://www.econbiz.de/10011440229
Saved in:
8
Modeling online consumer behavior : preeminence of emotions and moderating influences of need for cognition and optimal stimulation level
Richard, Marie-Odile
;
Chebat, Jean-Charles
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 541-553
Persistent link: https://www.econbiz.de/10011435967
Saved in:
9
Understanding consumer's brand categorization across three countries : application of fuzzy rule-based classification
Ahmad, Shimi Naurin
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 278-287
Persistent link: https://www.econbiz.de/10010245273
Saved in:
10
Online consumer behavior : comparing Canadian and Chinese website visitors
Mazaheri, Ebrahim
;
Richard, Marie-Odile
;
Laroche, Michel
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 958-965
Persistent link: https://www.econbiz.de/10009241417
Saved in:
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