//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~person:"Roper, Stuart"
~person:"Sharma, Piyush"
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenführung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
5
Brand management
5
Business-to-business marketing
5
Lieferantenmanagement
5
Markenführung
5
Supplier relationship management
5
Innovation
3
Brand image
2
Branding
2
Consumer behaviour
2
Dark side
2
Innovation management
2
Innovationsmanagement
2
Konsumentenverhalten
2
Markenimage
2
New product development
2
Produktentwicklung
2
Aktienmarkt
1
B2B relationships
1
Big Data
1
Big data
1
Brand equity
1
Branded litter
1
Brands
1
Business network
1
Business start-up
1
Business-to-business (B2B)
1
Business-to-business (B2B) relationship
1
Business-to-business relationships
1
Certification effect
1
China
1
Confidence
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Corporate social responsibility/performance
1
Culture
1
Dark-side
1
Data Mining
1
Data mining
1
Ecosystem
1
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Roper, Stuart
Sharma, Piyush
Ko, Eunju
11
Melewar, T. C.
10
Gupta, Suraksha
9
Veloutsou, Cleopatra
9
Foroudi, Pantea
8
Merrilees, Bill
8
Valette-Florence, Pierre
8
De Chernatony, Leslie
7
Diamantopoulos, Adamantios
7
Merchant, Altaf
6
Buil, Isabel
5
Christodoulides, George
5
Dennis, Charles
5
Filieri, Raffaele
5
Kim, Kyung Hoon
5
Michel, Géraldine
5
Phau, Ian
5
Roy, Sanjit
5
Spielmann, Nathalie
5
Wallpach, Sylvia von
5
Aiello, Gaetano
4
Andreini, Daniela
4
Bang, Nguyen
4
Bartikowski, Boris
4
Ekinci, Yuksel
4
Grohs, Reinhard
4
Japutra, Arnold
4
Johnston, Wesley J.
4
Mora Cortez, Roberto
4
Motoki, Kosuke
4
Mühlbacher, Hans
4
Pantano, Eleonora
4
Paul, Justin
4
Rose, Gregory
4
Seo, Yuri
4
Shukla, Paurav
4
Singh, Jaywant
4
Teng, Lefa
4
more ...
less ...
Published in...
All
Journal of business research : JBR
European journal of marketing : EJM
7
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
The journal of product & brand management
3
The journal of brand management : an international journal
2
Branding and sustainable competitive advantage : building virtual presence
1
California management review
1
International marketing review
1
Journal of marketing management : MM
1
Marketing Intelligence & Planning
1
Marketing Intelligence & Planning: Volume 33, Issue 2
1
Marketing intelligence & planning
1
Psychology & marketing
1
The Routledge companion to contemporary brand management
1
The journal of services marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
10
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Dark side of business-to-business (B2B) relationships
Sharma, Piyush
;
Kingshott, Russel
;
Leung, Tak Yan
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1186-1195
Persistent link: https://www.econbiz.de/10013185089
Saved in:
2
Adopting big data to create an "outside-in" global perspective of Guanxi
Lee, Liane W. Y.
;
Sharma, Piyush
;
Barnes, Bradley R.
- In:
Journal of business research : JBR
139
(
2022
),
pp. 614-628
Persistent link: https://www.econbiz.de/10013194234
Saved in:
3
How B2B relationships influence new product development in entrepreneurial firms? : the role of psychological tension
Zheng, Leven J.
;
Zhang, Yameng
;
Zhan, Wu
;
Sharma, Piyush
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1451-1462
Persistent link: https://www.econbiz.de/10013194384
Saved in:
4
Masking, claiming and preventing innovation in cross-border B2B relationships : neo-colonial frameworks of power in global IT industry
Malik, Ashish
;
Mahadevan, Jasmin
;
Sharma, Piyush
; …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 327-339
Persistent link: https://www.econbiz.de/10012581610
Saved in:
5
Exploring the dark side of third-party certification effect in B2B relationships : a professional financial services perspective
Cheng, Louis T. W.
;
Sharma, Piyush
;
Shen, Jianfu
;
Ng, …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 123-136
Persistent link: https://www.econbiz.de/10012494391
Saved in:
6
Consumers' practices of everyday luxury
Banister, Emma
;
Roper, Stuart
;
Tisiruk Potavanich
- In:
Journal of business research : JBR
116
(
2020
),
pp. 458-466
Persistent link: https://www.econbiz.de/10012257643
Saved in:
7
Sensory branding : special issue following the 12th Global Brand Conference, Linnaeus University, Sweden
Roper, Stuart
;
Iglesias, Oriol
;
Rodrigues, Clarinda
- In:
Journal of business research : JBR
96
(
2019
),
pp. 340-342
Persistent link: https://www.econbiz.de/10011981061
Saved in:
8
Social media interaction, the university brand and recruitment performance
Rutter, Richard
;
Roper, Stuart
;
Lettice, Fiona
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3096-3104
Persistent link: https://www.econbiz.de/10011507927
Saved in:
9
Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance
Sharma, Piyush
;
St. Davčik, Nebojša
;
Pillai, Kishore …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5662-5669
Persistent link: https://www.econbiz.de/10011597445
Saved in:
10
Doing well by doing good : a quantitative investigation of the litter effect
Roper, Stuart
;
Parker, Cathy
- In:
Journal of business research : JBR
66
(
2013
)
11
,
pp. 2262-2268
Persistent link: https://www.econbiz.de/10009789033
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->