Exploring the dark side of third-party certification effect in B2B relationships : a professional financial services perspective
Year of publication: |
2021
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Authors: | Cheng, Louis T. W. ; Sharma, Piyush ; Shen, Jianfu ; Ng, Allen C. C. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 127.2021, p. 123-136
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Subject: | B2B relationships | Certification effect | Dark side | Investor relations | Social capital | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Sozialkapital | Standardisierung | Standardization | Finanzdienstleistung | Financial services | Investor Relations | Beziehungsmarketing | Relationship marketing |
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