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~isPartOf:"Journal of business research : JBR"
~subject:"Advertising"
~subject:"Corporate reputation"
~subject:"Marketing"
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Search: subject_exact:"Markenpolitik"
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Advertising
Corporate reputation
Marketing
Brand management
583
Markenführung
583
Consumer behaviour
393
Konsumentenverhalten
393
Brand image
337
Markenimage
337
Brand
238
Markenartikel
231
Beziehungsmarketing
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132
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Online-Marketing
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Marketingmanagement
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Personality psychology
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35
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Customer satisfaction
25
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25
Firmenimage
24
International marketing
24
Internationales Marketing
24
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23
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22
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Melewar, T. C.
4
Balmer, John M.T.
3
Dennis, Charles
3
Foroudi, Pantea
3
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2
Chen, Weifeng
2
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Journal of business research : JBR
The journal of brand management : an international journal
53
SpringerLink / Bücher
36
The journal of product & brand management
34
International journal of advertising : the review of marketing communications
27
Journal of marketing communications
27
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising research
18
European journal of marketing : EJM
17
Employer Branding : Arbeitgeber positionieren und präsentieren
16
Journal of retailing and consumer services
16
International journal of internet marketing and advertising : IJIMA
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of promotion management : JPM
13
Marketing intelligence & planning
13
Springer eBook Collection
13
Asia Pacific journal of marketing and logistics
12
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of promotion management : innovations in planning and applied research
12
Psychology & marketing
12
Corporate reputation review : an international journal
11
Journal of advertising
11
Journal of marketing
11
Springer eBook Collection / Business and Economics
11
Corporate communications : an international journal
9
Journal of historical research in marketing
9
Journal of strategic marketing
9
International studies of management and organization
8
Journal of business strategy
8
Journal of global marketing
8
Corporate brand and corporate reputation
7
International journal of hospitality management
7
Journal of marketing management : MM
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Qualitative market research : an international journal
7
Business horizons
6
Gabler Edition Wissenschaft
6
Global business review
6
Innovatives Markenmanagement
6
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ECONIS (ZBW)
65
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65
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1
How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
Saved in:
2
Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa
;
Espinosa, Jennifer A.
;
Langenderfer, Jeff
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
Saved in:
3
Falling from grace : family-based brands amidst scandals
Rondi, Emanuela
;
Benedetti, Carlotta
;
Bettinelli, Cristina
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014229586
Saved in:
4
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia
;
Friedmann, Enav
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
Saved in:
5
Is a specific claim always better? : the double-edged effects of claim specificity in green advertising
Janssen, Catherine
;
Swaen, Valérie
;
Du, Shuili
- In:
Journal of business research : JBR
151
(
2022
),
pp. 435-447
Persistent link: https://www.econbiz.de/10013459858
Saved in:
6
Marketing and family firms : theoretical roots, research trajectories, and themes
Beliaeva, Tatiana
;
Ferasso, Marcos
;
Kraus, Sascha
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 66-79
Persistent link: https://www.econbiz.de/10013184956
Saved in:
7
Expressions of the past : a practice-based approach of brand longevity visual translation in advertising
Pecot, Fabien
;
Celhay, Franck
;
Kacha, Mathieu
;
Lombard, …
- In:
Journal of business research : JBR
150
(
2022
),
pp. 121-133
Persistent link: https://www.econbiz.de/10013365605
Saved in:
8
Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
9
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
10
Conceptualizing country-of-origin image as a country-specific advantage : an insider perspective
Suter, Mariana Bassi
;
Munjal, Surender
;
Borini, Felipe …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 415-427
Persistent link: https://www.econbiz.de/10012643817
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