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~isPartOf:"Journal of business research : JBR"
~subject:"Advertising"
~subject:"Marketing"
~subject:"Relationship marketing"
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Advertising
Marketing
Relationship marketing
Brand management
583
Markenführung
583
Consumer behaviour
393
Konsumentenverhalten
393
Brand image
337
Markenimage
337
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231
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Ko, Eunju
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Veloutsou, Cleopatra
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3
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Sharifah Faridah Syed Alwi
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1
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Journal of business research : JBR
The journal of product & brand management
117
Journal of retailing and consumer services
113
The journal of brand management : an international journal
98
SpringerLink / Bücher
53
International journal of hospitality management
43
Journal of marketing communications
37
Journal of promotion management : innovations in planning and applied research
36
Psychology & marketing
35
Asia Pacific journal of marketing and logistics
34
International journal of internet marketing and advertising : IJIMA
34
International journal of advertising : the review of marketing communications
32
Marketing intelligence & planning
31
Industrial marketing management : the international journal for industrial and high-tech firms
30
European journal of marketing : EJM
29
Cogent business & management
27
Journal of strategic marketing
25
International journal of advertising : the quarterly review of marketing communications
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
22
Journal of hospitality marketing & management
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
International journal of contemporary hospitality management
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of marketing
20
Journal of advertising research
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Journal of travel and tourism marketing
19
Springer eBook Collection
19
Journal of promotion management : JPM
17
The journal of consumer marketing
17
Business horizons
15
European journal of marketing
15
Global business review
15
The journal of business & industrial marketing
15
Journal of fashion marketing and management
14
Journal of marketing management : MM
14
Springer eBook Collection / Business and Economics
14
The IUP journal of brand management : IJBRM
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
13
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ECONIS (ZBW)
171
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1
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
2
Would you forgive me? : from perceived justice and complaint handling to customer forgiveness and brand credibility-symmetrical and asymmetrical perspectives
Ali, Faizan
;
El-Manstrly, Dahlia
;
Ghazanfar Ali Abbasi
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014368203
Saved in:
3
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
4
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
5
How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
Saved in:
6
Transferring in-store experience to online : An omnichannel strategy for DIY customers' enhanced brand resonance and co-creative actions
Suh, Taewon
;
Moradi, Masoud
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014434840
Saved in:
7
Measuring brand hate in a cross-cultural context : Emic and Etic scale development and validation
Akrout, Houcine
;
Mrad, Mona
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468640
Saved in:
8
Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa
;
Espinosa, Jennifer A.
;
Langenderfer, Jeff
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
Saved in:
9
Compensating for interpersonal relationships with brand relationships : a two-dimensional view
Jang, Eunyoung
;
Arens, Zachary G.
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229199
Saved in:
10
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
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