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~isPartOf:"Journal of business research : JBR"
~subject:"Bankenregulierung"
~subject:"Online-Marketing"
~subject:"Werbewirkung"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Bankenregulierung
Online-Marketing
Werbewirkung
Consumer behaviour
458
Konsumentenverhalten
458
Social Web
436
Social web
436
Internet marketing
312
Online retailing
206
Online-Handel
206
Digitalisierung
164
Digitization
164
Beziehungsmarketing
147
Relationship marketing
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Electronic Commerce
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Brand management
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Markenführung
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Innovation management
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Filieri, Raffaele
7
Ko, Eunju
7
Dwivedi, Yogesh Kumar
6
Richard, Marie-Odile
6
Bigné Alcañiz, J. Enrique
5
Kim, Juran
5
Choi, Jeonghye
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Rana, Nripendra P.
4
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
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Yoon, Sukki
4
Bartikowski, Boris
3
Choi, Yung Kyun
3
Hajli, Nick
3
Kim, Alex Jiyoung
3
Krishen, Anjala S.
3
Milne, George R.
3
Okazaki, Shintaro
3
Ruiz Mafe, Carla
3
Seo, Yuri
3
Wang, Fang
3
Aiello, Gaetano
2
Alamanos, Eleftherios
2
Augusto, Mário Gomes
2
Azer, Jaylan
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Bala, Pradip Kumar
2
Bazi, Saleh
2
Behl, Abhishek
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Bellman, Steven
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Bianchi, Constanza
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Chatzipanagiotou, Kalliopi
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Chen, Jie
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2
Chung, Jaihak
2
Cui, Geng
2
Curras-Perez, Rafael
2
Dennis, Charles
2
Dessart, Laurence
2
Donthu, Naveen
2
Gauri, Dinesh Kumar
2
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Journal of business research : JBR
Journal of banking & finance
248
International journal of internet marketing and advertising : IJIMA
214
SpringerLink / Bücher
207
Journal of retailing and consumer services
187
NBER working paper series
141
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
137
Journal of financial stability
136
Springer eBook Collection
136
Journal of banking regulation
134
Journal of advertising research
122
Journal of marketing communications
116
Working paper / National Bureau of Economic Research, Inc.
111
International journal of advertising : the review of marketing communications
108
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
108
IMF working papers
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
103
Management science : journal of the Institute for Operations Research and the Management Sciences
101
NBER Working Paper
94
Discussion paper / Centre for Economic Policy Research
91
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
87
International journal of electronic marketing and retailing : IJEMR
86
Information systems research : ISR
85
Journal of money, credit and banking : JMCB
80
Journal of promotion management : innovations in planning and applied research
80
Journal of financial services research : JFSR
79
Journal of internet commerce
79
Discussion papers / CEPR
78
Tourism management : research, policies, practice
78
IMF country report
77
International journal of advertising : the quarterly review of marketing communications
77
Policy research working paper : WPS
74
Technological forecasting & social change : an international journal
73
Journal of financial intermediation
69
Industrial marketing management : the international journal for industrial and high-tech firms
68
Economic review
67
Electronic commerce research
65
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
65
CESifo working papers
64
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ECONIS (ZBW)
325
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21
Online retailing across e-channels and e-channel touchpoints : Empirical studies of consumer behavior in the multichannel e-commerce environment
Wagner, Gerhard
;
Schramm-Klein, Hanna
;
Steinmann, Sascha
- In:
Journal of business research : JBR
107
(
2020
),
pp. 256-270
Persistent link: https://www.econbiz.de/10012156755
Saved in:
22
Understanding online event experience : the importance of communication, engagement and interaction
Kharouf, Husni
;
Biscaia, Rui
;
Garcia-Perez, Alexeis
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 735-746
Persistent link: https://www.econbiz.de/10012417391
Saved in:
23
Information multidimensionality in online customer reviews
Wang, Fang
;
Du, Zhao
;
Wang, Shan
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014288105
Saved in:
24
Virtual interactions and sports viewing on social live streaming platforms : the role of co-creation experiences, platform involvement, and follow status
Qian, Tyreal Yizhou
;
Seifried, Chad
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014302574
Saved in:
25
The impact of company-generated posts with crisis-related content on online engagement behavior
Kleer, Nicola
;
Kunz, Reinhard
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304134
Saved in:
26
Internet
marketing and export market growth in Chile
Bianchi, Constanza
;
Mathews, Shane
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 426-434
Persistent link: https://www.econbiz.de/10011435914
Saved in:
27
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
Saved in:
28
Positive or negative spillover? : the influence of online channel satisfaction on offline channel adoption
Teng, Hongxin
;
Xia, Qinying
;
Shou, Jiayi
;
Zhao, Jing
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013468724
Saved in:
29
Family firms' characteristics and consumer behaviour : an enquiry into millennials' purchase intention in the online channel
Bargoni, Augusto
;
Kliestik, Tomas
;
Jabeen, Fauzia
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534115
Saved in:
30
A value perspective on online review platforms : profiling preference structures of online shops and traditional companies
König, Tatjana Maria
;
Hein, Nika
;
Nimsgern, Vivien
- In:
Journal of business research : JBR
145
(
2022
),
pp. 387-401
Persistent link: https://www.econbiz.de/10013197914
Saved in:
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